Episode 146: Building Your Next B2B SaaS Unicorn with Mikita Mikado, Co-Founder and CEO of PandaDoc
Product Thinking
The Value of UX and Product Working Together in B2B SaaS
This chapter discusses the importance of tying UX to financial responsibilities and increasing profits in B2B SaaS companies. It covers conducting churn analysis, evaluating customer perspectives, and building competitive advantage through retention and capacity planning.
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