Negotiate Anything

Do Well and Do Good: Brian Gottlieb on Mission-Driven Business

Sep 10, 2024
Brian Gottlieb, a leader in mission-driven business initiatives, discusses the intersection of business strategy and community impact. He reveals innovative programs like "Windows for a Cause" that merge social responsibility with company goals. The conversation underscores the importance of authentic workplace culture in negotiations and fostering employee engagement. Brian shares practical tips on empowering staff to feel like owners, enhancing productivity and fulfillment, all while succeeding in both financial and social missions.
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