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Negotiate Anything
Do Well and Do Good: Brian Gottlieb on Mission-Driven Business
Sep 10, 2024
Brian Gottlieb, a leader in mission-driven business initiatives, discusses the intersection of business strategy and community impact. He reveals innovative programs like "Windows for a Cause" that merge social responsibility with company goals. The conversation underscores the importance of authentic workplace culture in negotiations and fostering employee engagement. Brian shares practical tips on empowering staff to feel like owners, enhancing productivity and fulfillment, all while succeeding in both financial and social missions.
34:36
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Quick takeaways
- Creating an authentic business culture enhances employee engagement, resulting in better productivity and stronger negotiation outcomes.
- Empowering employees through shared ownership and meaningful community initiatives fosters a positive mindset that drives overall organizational success.
Deep dives
Authenticity in Business Culture
Creating an authentic business culture is essential for achieving long-term success and value creation. Authenticity fosters a workplace environment where employees feel valued and engaged, ultimately benefiting the organization as a whole. A strong culture ensures that team members share a common purpose and can negotiate better outcomes, as the relationships built within the workplace become stronger. When employees understand the importance of authenticity and its impact on organizational performance, they are more likely to invest themselves in their work.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode