3min chapter

Negotiate Anything cover image

Do Well and Do Good: Brian Gottlieb on Mission-Driven Business

Negotiate Anything

CHAPTER

The Power of Authentic Mission in Business

This chapter emphasizes the importance of genuine mission and vision statements in business, advocating for actionable initiatives that inspire employees and engage customers. It highlights a practical example of using repurposed materials for community support, illustrating how a company's values can be effectively integrated into its mission.

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