18min chapter

Negotiate Anything cover image

Do Well and Do Good: Brian Gottlieb on Mission-Driven Business

Negotiate Anything

CHAPTER

Empowering Employee Engagement

This chapter discusses the vital link between employee engagement and a mission-driven business culture. It emphasizes the necessity of intrinsic motivation and how empowering staff through ownership and accountability fosters a positive work environment, while introducing practical concepts like stay interviews. The conversation also highlights the challenges and strategies for managers to encourage open communication and authentic leadership within organizations.

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