Ecommerce Playbook: Numbers, Struggles & Growth Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025
Jun 3, 2025
Joining Taylor Holiday is Andrew Faris, an e-commerce guru known for his sharp insights on marketing strategies. Together, they tackle the harsh realities of e-commerce, discussing the infinite competition and the creative exhaustion many face. From exploring baseball card collecting to the challenges of launching a new brand, they dissect profitability, customer acquisition, and the nuances of digital commerce. They also reflect on the role of AI in advertising and the importance of intellectual property, weaving in personal anecdotes for a delightful listen.
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E-commerce's Zero Entry Barrier Challenge
- E-commerce has zero entry barriers, so profits ultimately get competed down to near zero. - Market maturity means competing against smarter, more established players is much harder than before.
Profitability Cuts Block Growth
- Many e-commerce brands have cut costs to achieve profitability but now struggle to grow profitably. - There is often no viable customer acquisition cost that allows sustainable profitable growth in highly competitive categories.
Cutting Back Often Shrinks Business
- Brands attempting to improve ROAS often find no volume at the profitable level. - Trying to cut costs to increase profitability usually leads to loss of sales volume and a smaller business.