Andrew Faris

In many ways, $1M to $20M is the most exciting growth stage for any ecommerce business — you know you have a business that works, but you’re small enough that you have the freedom to innovate without being held back by bureaucracy. On this episode, Richard talks with ecommerce growth expert (and former Ecommerce Playbook host!) Andrew Faris about the keys to success for brands at this crucial growth stage. ⁠Show Notes: The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc Get in touch with Andrew at ⁠ajfgrowth.com⁠, and check out his podcast ⁠here⁠.

In this engaging conversation, Andrew Faris, a growth expert and partner at Taylor Holiday, discusses the transformative acquisition of Common Thread Collective. They explore how service businesses generate more cash and the unique dynamics that influence agency valuations. Andrew reveals insights into the challenges agency owners face, including burnout and mismanaged partnerships. Listeners learn about the emotional complexities tied to selling a business and the importance of aligning equity with goals for long-term success. It's a candid reflection on growth, strategy, and the evolution of agency life.

Andrew Faris, former CEO of 4x400 turned advertising consultant, shares insights on running high-performing Meta ads. He believes that the best ad managers are writers. Faris argues that brands under $50 million don't need attribution tools. The podcast also covers solo freelancing, working with entrepreneurs, and optimizing ad campaigns through bid and cost caps.

Join Taylor Holiday, a seasoned agency leader and business strategist, as he discusses the recent acquisition of Common Thread Collective with his partner, Andrew Faris. They delve into the shift in agency dynamics, emphasizing how service businesses can generate more cash compared to e-commerce brands. Learn about the emotional toll of agency ownership, the significance of strong partnerships, and the nuances of equity distribution. Plus, they reflect on early missteps in the digital marketing landscape and share valuable insights on navigating growth and maintaining client trust.

Joining Taylor Holiday is Andrew Faris, an e-commerce guru known for his sharp insights on marketing strategies. Together, they tackle the harsh realities of e-commerce, discussing the infinite competition and the creative exhaustion many face. From exploring baseball card collecting to the challenges of launching a new brand, they dissect profitability, customer acquisition, and the nuances of digital commerce. They also reflect on the role of AI in advertising and the importance of intellectual property, weaving in personal anecdotes for a delightful listen.