

Ecom Exec: Marketing Attribution Is a Waste
Sep 8, 2023
Andrew Faris, former CEO of 4x400 turned advertising consultant, shares insights on running high-performing Meta ads. He believes that the best ad managers are writers. Faris argues that brands under $50 million don't need attribution tools. The podcast also covers solo freelancing, working with entrepreneurs, and optimizing ad campaigns through bid and cost caps.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Journey after Four by Four Hundred: Finding the Right Clients
01:46 • 2min
Branding and the Value of Names
04:12 • 4min
Hiring, Coaching, and Advertising
08:34 • 9min
Exploring Target Audiences and Trusting Machine Learning in Advertisements
17:59 • 3min
Determining and Optimizing Advertising Budget
20:32 • 19min