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Ecommerce Conversations
Ecom Exec: Marketing Attribution Is a Waste
Sep 8, 2023
Andrew Faris, former CEO of 4x400 turned advertising consultant, shares insights on running high-performing Meta ads. He believes that the best ad managers are writers. Faris argues that brands under $50 million don't need attribution tools. The podcast also covers solo freelancing, working with entrepreneurs, and optimizing ad campaigns through bid and cost caps.
39:43
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Quick takeaways
- Clear communication and thinking are crucial in advertising, with writers playing a crucial role in developing effective ad campaigns.
- Instead of narrow audience targeting, allowing the machine learning of meta ads to find the right audience based on creative performance is recommended.
Deep dives
Redefining E-commerce Success: Freelancing and Finding the Right Clients
Andrew Faris left his position at a company to pursue freelancing. He found success by working with clients who were a perfect fit for his skills. His focus is on growing e-commerce brands and helping them with performance marketing on meta ads. Faris believes that clear communication and thinking are crucial in advertising. He emphasizes the importance of writers in creating ad campaigns that effectively communicate ideas. Faris recommends running ads with bid caps to let the machine learning of meta ads optimize spending within the target threshold. He suggests focusing on the bank account as the ultimate attribution tool and using data from meta ads dashboard for decision-making.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode