
Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating E-Commerce Challenges: ROAS and Market Competition
This chapter explores the intricacies of return on ad spend (ROAS) and the difficulties e-commerce companies encounter in a competitive landscape. It highlights the impact of manual bidding strategies on business profitability and uses a COVID-era example to demonstrate how quickly competition can erode profits and conversion rates.
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