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Innovating Fragrance: The Rise of Solid Cologne
This chapter delves into solid cologne as a groundbreaking alternative to traditional cologne, emphasizing its advantages in the e-commerce sector, such as lower shipping costs and clean ingredients. The discussion covers the potential for high margins and strategic challenges within the fragrance market, including customer engagement and brand identity linked to masculinity. It also highlights the importance of meaningful connections in business and the balance between ethical practices and profitability.
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