The Hidden Medicine of Cold Plunge - with Plunge Founders Ryan & Michael | Wake The Fake Up EP 43
Dec 20, 2023
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Plunge founders Ryan & Michael explore the transformative power of cold plunge and the importance of getting uncomfortable. They discuss consistency, flexibility, and the impact of cold plunge therapy on the mind and body. They also touch on the implosionary energy of water, community impact, and the practice of self-empowerment. Plus, they share their experience on Shark Tank and their plans for a new high heat sauna.
Cold plunges offer a transformative experience beyond physical health, providing mental clarity and a sense of rejuvenation.
The founders of Cold Plunge started their journey from a garage, iterated on their prototype, and built a strong foundation for their business, leading to rapid growth.
Cold therapy triggers the release of adrenaline and dopamine, improving energy, mental alertness, and mood, while also regulating the nervous system and boosting immunity.
Deep dives
The Power of Cold Plunge
Cold plunges offer a pattern interruption in reality, providing a unique experience of jumping outside of one's prism into another time space. This experience is powerful and transformative, offering benefits beyond physical health, including mental clarity and a sense of rejuvenation. Cold plunges act as an accelerator and can change the trajectory of people's lives, creating new habits, connections, and opportunities. The ripple effect of using cold plunges can impact individuals, families, and even entire communities, bringing about positive changes and a deeper connection to oneself and others.
The Journey of Cold Plunge Founders
The founders of Cold Plunge embarked on their journey with a deep passion for cold immersion therapies. Their own experiences with cold plunges and saunas led them to create a product that they genuinely loved and believed in. Starting from humble beginnings in a garage, they iterated on their prototype, sought feedback, and built a strong foundation for their business. Their journey involved challenges, personal growth, and building relationships within the health and wellness community. Their commitment and dedication to their vision have allowed them to experience rapid growth and create a product that is intentional, impactful, and loved by their customers.
The Science and Benefits of Cold Therapy
Cold therapy has gained attention due to its numerous health benefits. Influenced by pioneers like Wim Hof, the science behind cold therapy has been explored extensively. Cold exposure triggers the release of adrenaline and dopamine, leading to increased energy, mental alertness, and improved mood. Cold therapy can help regulate the nervous system, reduce inflammation, boost immunity, enhance recovery, and even support mental health by relieving symptoms of anxiety and depression. By embracing cold therapy, individuals have the opportunity to tap into their own innate abilities and experience its transformative effects.
The Philosophy and Impact of Cold Plunge
Cold Plunge embodies the philosophy of bringing people together and creating a positive impact in their lives. The founders envision their product as a tool to enhance personal connections, create new traditions, and bring families and communities closer. The stories shared by cold plunge users reflect its ability to inspire change and foster a renewed sense of purpose. The company aims to go beyond scientific data and focus on the practical, real-life outcomes that cold plunges can bring, such as increased attentiveness, improved relationships, and a deeper appreciation for personal well-being.
The Future of Cold Plunge
Cold Plunge is constantly evolving and expanding its product offerings. One exciting development is the launch of their sauna, which complements the cold plunge experience. The sauna is designed to provide the highest heat levels and optimized user comfort. Additionally, Cold Plunge is creating an app that will connect their product line, allowing users to easily schedule and customize their cold and heat therapies. The company's growth and success are driven by their commitment to providing accessible, transformative experiences to individuals and communities.
This episode is a deep exploration of the transformative power of Cold Plunge and the intentional choices that can reshape your life, lead by our host Chervin Jafarieh and soul brothers - Plunge Founders - Ryan Duey & Michael Garret.
Learn the ancient secrets of transformation as the trio discuss the power of consistency with cold plunge—an authentic medicine for the mind and body, paying homage to the elemental power of water.
Explore the importance of getting uncomfortable and how embracing the cold plunge can create a level of flexibility and malleability in various aspects of your life. Chervin discusses his favorite part of cold submersion, and how it’s an intentional choice to push your comfort zone. Unlocking your being to higher levels of thinking and a greater capacity to tap into your emotional and spiritual response by way of pattern interruption, a total reboot in who, why, and where you are.
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TIMESTAMPS:
00:00:00 - Intro And Extreme Elemental Switches & Pattern Interruption
00:01:50 - From Garage To Glory The Plunge Origin Story
00:05:03 - Michael's Journey & Building Expertise
00:09:50 - Ryan's Founder Journey
00:14:21 - Shark Tank & Navigating The Entrepreneurial Waters 00:21:11 - When The Science Of Cold Therapy Really Kicked In
00:25:13 - Two Minutes Of Cold Plunge Therapy Can Have Have A Massive Transformation
00:29:15 - Viktor Schauberger And The Implosionary Energy Of Water
00:35:20 - How Cold Plunge Is Impacting Communities
00:39:25 - Practicing Self Love And Regulating
00:45:19 - Nobody Is Coming To Save You This Is Your Dharma
00:45:19 - Conclusion and Sasquatch
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Plunge was born out of a garage in 2020 when the world shut down. There were a lot of things Michael Garrett—and the rest of us—didn't know. But what he did know was COVID-19 shut down his brick-and-mortar float spa business, and he was determined to build the world’s best cold plunge tub. Enlisting the help of his dad, he got to work. After countless iterations and improvements, he knew they had created something truly special. A friendship turned into a powerful partnership when Ryan Duey came on board. Michael and Ryan share a passion for wellness, giving back, and changing lives through cold water therapy. Three years, an appearance on Shark Tank, and a 150,000 sq ft. warehouse later, they’re still following that passion, crafting innovative cold plunge tubs and high-heat saunas in Sacramento, California.Connect with Cold Plunge
