This episode is a deep exploration of the transformative power of Cold Plunge and the intentional choices that can reshape your life, lead by our host Chervin Jafarieh and soul brothers - Plunge Founders - Ryan Duey & Michael Garret. Learn the ancient secrets of transformation as the trio discuss the power of consistency with cold plunge—an authentic medicine for the mind and body, paying homage to the elemental power of water. Explore the importance of getting uncomfortable and how embracing the cold plunge can create a level of flexibility and malleability in various aspects of your life. Chervin discusses his favorite part of cold submersion, and how it’s an intentional choice to push your comfort zone. Unlocking your being to higher levels of thinking and a greater capacity to tap into your emotional and spiritual response by way of pattern interruption, a total reboot in who, why, and where you are. === TIMESTAMPS: 00:00:00 - Intro And Extreme Elemental Switches & Pattern Interruption

00:01:50 - From Garage To Glory The Plunge Origin Story

00:05:03 - Michael's Journey & Building Expertise

00:09:50 - Ryan's Founder Journey

00:14:21 - Shark Tank & Navigating The Entrepreneurial Waters 00:21:11 - When The Science Of Cold Therapy Really Kicked In

00:25:13 - Two Minutes Of Cold Plunge Therapy Can Have Have A Massive Transformation

00:29:15 - Viktor Schauberger And The Implosionary Energy Of Water

00:35:20 - How Cold Plunge Is Impacting Communities

00:39:25 - Practicing Self Love And Regulating 00:45:19 - Nobody Is Coming To Save You This Is Your Dharma

00:45:19 - Conclusion and Sasquatch === Plunge was born out of a garage in 2020 when the world shut down. There were a lot of things Michael Garrett—and the rest of us—didn't know. But what he did know was COVID-19 shut down his brick-and-mortar float spa business, and he was determined to build the world’s best cold plunge tub. Enlisting the help of his dad, he got to work. After countless iterations and improvements, he knew they had created something truly special. A friendship turned into a powerful partnership when Ryan Duey came on board. Michael and Ryan share a passion for wellness, giving back, and changing lives through cold water therapy. Three years, an appearance on Shark Tank, and a 150,000 sq ft. warehouse later, they’re still following that passion, crafting innovative cold plunge tubs and high-heat saunas in Sacramento, California.Connect with Cold Plunge

Instagram: https://www.instagram.com/plunge/

Website: https://plunge.com === Connect with WaketheFakeUp: Instagram: https://instagram.com/wakethefakeup_podcast?igshid=YmMyMTA2M2Y= Website: https://www.wakethefakeup.com Newsletter: https://www.chervinjafarieh.com/join Chervin Jafarieh Instagram: https://www.instagram.com/chervin333/ TikTok: https://www.tiktok.com/@chervin333?_t=8ZlZ7FZWhvW&_r=1 Linkedin: https://www.linkedin.com/in/chervin-jafarieh-907807205 Website: https://www.chervinjafarieh.com Newsletter: https://www.chervinjafarieh.com/join