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The Hidden Medicine of Cold Plunge - with Plunge Founders Ryan & Michael | Wake The Fake Up EP 43

Wake The Fake Up

CHAPTER

Creating a Cold Plunge: From Idea to Reality

This chapter discusses the founders' journey of creating a cold plunge unit and their experiences in shipping and setting it up for various individuals, including Aubrey, Andrew Huberman, and Tony Hawks. They talk about their strategy of building authentic relationships and how they viewed it as an opportunity to connect with people who had inspired and provided them with valuable information. They also mention their unexpected opportunity to be on Shark Tank and the logistics involved in setting up the plunge on the show.

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