This book, written by George A. Steiner, explores the role and responsibilities of the chief executive officer in modern corporations. It provides insights into the challenges, strategies, and best practices for CEOs in the 1980s, reflecting the business environment and management principles of that era.
In 'Talking from 9 to 5', Deborah Tannen explores the world of workplace communication, focusing on the differing conversational styles of men and women. She analyzes how these styles, shaped by social interactions and learned habits, influence professional relationships, decision-making, and overall job performance. Tannen's research, based on extensive observations and transcriptions of workplace conversations, reveals how understanding and adapting to these different styles can improve communication and help individuals and companies thrive in diverse and competitive work environments.
For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from the event.
First, Jim is joined by Norm Yustin, the Customer Activation and Growth Global Practice Leader for Russell Reynolds, a leading executive search and leadership advisory firm. Norm talks us through his path through marketing to becoming a recruiter, how he looks to support the leaders he hopes to place, and the decision of CEOs to hire internally or externally.
Then, we welcome three alumni from a previous Deloitte Academy to speak about their experiences and how they were able to bring their learnings back to their companies and teams. Michael Chao, the Vice President of Marketing at Lidl. Sylvia Hooks, the Vice President Edge to Cloud Integrated Marketing for Hewlett Packard Enterprise. Anthony Toguchi, the Head of Institutional Digital Marketing for Vanguard.
And finally Jim wraps up this special episode with a leader working to bring equality to women’s sports. Colie Edison is the Senior Vice President and Chief Growth Officer for the WNBA, the Women’s National Basketball Association. Colie is a veteran strategic leader and transformative marketer, becoming the league’s first-ever Chief Growth Officer in January 2022. We learn how she stepped into the role at the WNBA, at the same time becoming a mother, alongside working with her fellow c-suite team.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The CMO Podcast 
