The CMO Podcast
Lessons from the Next Generation CMO Academy at Deloitte University
Jan 8, 2025
Norm Yustin, Customer Activation and Growth Global Practice Leader for Russell Reynolds, shares insights on the evolving CMO role and the balance between internal talent development and external hiring. Colie Edison, the WNBA's first Chief Growth Officer, discusses innovative strategies to enhance the league's brand and engage young female athletes. They delve into the importance of customer-centricity in marketing, the balance of creativity and analytics, and the emotional intelligence required for effective leadership.
46:06
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Quick takeaways
- The evolving CMO role emphasizes customer activation over traditional responsibilities, demanding a versatile skill set for modern marketers.
- Building a robust network within the marketing community enhances professional growth through shared learning and constructive feedback opportunities.
Deep dives
Harnessing the Creator Economy
Deloitte's research on the creator economy highlights the significance of collaboration between brands and content creators for successful social commerce. With insights gathered from over 500 creators and brands, strategies have emerged that allow Chief Marketing Officers (CMOs) to effectively leverage the influence of creators. It is emphasized that marketing in today’s landscape is less about running a department and more about activating customers and driving business growth. This shift redefines the role of marketers, encouraging them to embrace a broader perspective focused on customer activation.
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