Norm Yustin, Customer Activation and Growth Global Practice Leader for Russell Reynolds, shares insights on the evolving CMO role and the balance between internal talent development and external hiring. Colie Edison, the WNBA's first Chief Growth Officer, discusses innovative strategies to enhance the league's brand and engage young female athletes. They delve into the importance of customer-centricity in marketing, the balance of creativity and analytics, and the emotional intelligence required for effective leadership.