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Lessons from the Next Generation CMO Academy at Deloitte University

The CMO Podcast

CHAPTER

Building the WNBA Brand

This chapter explores the speaker's experiences in enhancing the WNBA brand through innovative strategies and partnerships. It emphasizes the importance of nurturing fan engagement, particularly among young female athletes, and discusses the league's commitment to long-term growth and authentic marketing practices. The speaker also addresses the challenges in aligning marketing and revenue goals while focusing on retaining girls in sports and fostering generational loyalty.

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