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Norm Yustin

Customer Activation and Growth Global Practice Leader for Russell Reynolds, a leading executive search and leadership advisory firm. He advises clients on critical commercial leadership roles.

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Jan 8, 2025 • 46min

Lessons from the Next Generation CMO Academy at Deloitte University

Norm Yustin, Customer Activation and Growth Global Practice Leader for Russell Reynolds, shares insights on the evolving CMO role and the balance between internal talent development and external hiring. Colie Edison, the WNBA's first Chief Growth Officer, discusses innovative strategies to enhance the league's brand and engage young female athletes. They delve into the importance of customer-centricity in marketing, the balance of creativity and analytics, and the emotional intelligence required for effective leadership.