The CMO Podcast cover image

Lessons from the Next Generation CMO Academy at Deloitte University

The CMO Podcast

CHAPTER

Navigating the Balance of Creativity and Analytics in Marketing

This chapter reflects on the author's unconventional career journey, highlighting the transformative advice from their sister that guided them toward a successful marketing career. It discusses the balance between creativity and analytics, culminating in a fulfilling role at a prestigious advertising agency.

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