SaaS Interviews with CEOs, Startups, Founders

How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

Mar 26, 2024
Exploring insights from a Chief Revenue Officer at VFairs on scaling up companies and implementing practical playbooks for rapid revenue growth. Discussing strategy gaps, optimizing sales tactics, transitioning to SaaS models, and refining deal stages based on qualitative data analysis.
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Chapters
Transcript
1
Introduction
00:00 • 3min
2
Insights on VFairs Growth and Adaptation in Event Management
02:58 • 2min
3
Refining Sales Playbook for Sustainable Revenue Generation
04:43 • 12min
4
Strategic Sales Tactics and Messaging Evolution Towards a Platform Play
16:41 • 3min
5
Transitioning to SaaS Models and Revenue Growth Strategies
19:16 • 3min