The Nathan Barry Show 018: How to Write a Book That Sells for Decades with Tim Grahl
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Jan 18, 2024 Tim Grahl, one of the best book marketers in the world, shares his secrets on creating books that sell for decades. Topics include: the long-term revenue potential of books, comparing the course industry and the book industry, factors contributing to a book's success, studying drop off points and writing successful books, using rubrics to improve conference talks and storytelling, the importance of focusing on creating a high-quality product, and sales calls and content creation.
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Book Industry Size
- The book industry quietly generates substantial revenue, nearly $100 billion in 2023.
- This is due to books' longevity and word-of-mouth growth, unlike movies or music.
Personal MBA Success
- Josh Kaufman's "Personal MBA" sold over a million copies without hitting major bestseller lists.
- This demonstrates that consistent sales over time are more valuable than short-term spikes.
Passive Income from Books
- Tim Grahl's "Your First 1000 Copies", written in 2013, still generates over $1000 monthly.
- This passive income stream rivals returns from real estate without requiring large loans.