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The Long-Term Revenue Potential of Books
This chapter discusses the underestimated scale and revenue of the book industry compared to music and movies. It highlights the long-term success of books that continue to generate income for authors, using examples like 'The Personal MBA' and 'The War of Art'. The speakers emphasize the concept of writing a book that can provide long-term financial security and discuss the process and success of 'The Daily Stoic', which has sold over a million copies.