Comparing the Course Industry and the Book Industry

What does it take to write a book that keeps selling far into the future? What is the art and science behind writing an amazing book?

Tim Grahl is legitimately one of the best book marketers in the world, once simultaneously having five authors on the New York Times Bestseller list. He knows everyone in the industry, everything about the industry, and he’s sharing his secrets with us this week.

Discover what it takes to create a book that stands the test of time and makes money for decades. We’re discussing books that are an example of what to do in this industry, and Tim is discussing how he uses a perfectly executed flywheel in his business Story Grid.

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