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Factors contributing to a book's success
In this chapter, they discuss what factors contribute to a book's longevity and success, using the example of the highly successful book 'Atomic Habits'. They examine the difference between writing a book and writing a great book, emphasizing the importance of word of mouth for success. They also discuss continuous marketing, the importance of getting the right people to read a book, and the concept of the 'K-factor' in book readership.