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Quick takeaways
- Novelty hunting in the digital world is driven by the novelty factor, which plays a significant role in generating dopamine and seeking out surprising and novel sources of stimuli.
- Constantly seeking out digital novelty can become a hidden source of stress, leading to overstimulation of the mind and potential mental health issues.
Deep dives
The Power of Novelty and Dopamine Release
Novelty hunting is a behavior driven by the dopamine factor. Dopamine is a chemical that generates a feeling of pleasure and anticipation. Three factors determine the dopamine release: genetics, salience, and novelty. In the digital world we occupy, the novelty factor plays a significant role. The more surprising and novel something is, the greater the dopamine hit we receive. This tendency to seek out novelty leads to bouncing around different sources of stimuli, such as social media, news, and email, and can result in the overstimulation of our minds.
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