2min chapter

95: Novelty Hunting

Time and Attention

CHAPTER

Are You a Super Stimulus?

"I was actively realizing I'm just not enjoying this constant look for a different podcast or something else to distract me," he says. "So I picked up a book and that was much more gratifying to just kind of tone down the kind of super stimuli that I had been seeking out." Chris: We're biologically programmed to crave social connection with other people, so we love social media because it's familiar. But at the end of the day, it's simulated human connection that's highly processed. And social networks use that familiarity bias that we have to be a 'super stimuli'

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