Time and Attention cover image

95: Novelty Hunting

Time and Attention

CHAPTER

What's the Difference Between Novel and Dopamine?

If you scroll through BuzzFeed, it's all clickbait. The more surprising something is for us, the more of a dopamine hit that we get. And especially when there's so much novelty online in the digital world, we tend to bounce around between different sources of novel stimuli. We're kind of bouncing around in this kind of novelty feedback loop, kind of losing control of our behavior while stimulating our mind.

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