Consulting Success Podcast

How a Niche Consulting Firm Pivoted from a Dying Market to US Expansion

11 snips
Sep 29, 2025
Dr. Lucas McCann and Dr. Sherry Boodram, co-founders of CannDelta, share their journey from thriving in Canada’s cannabis market to pivoting towards U.S. expansion. They discuss spotting early signs of market decline and the strategic importance of maintaining a 'boots on the ground' presence. The duo highlights their innovative marketing strategies, combining content and SEO to overcome local biases. They also emphasize the vital balance of resilience, adaptability, and a proactive mindset in navigating the challenges of a volatile industry.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

From Kitchen Table To Regulatory Expert

  • Sherry started CannDelta from her kitchen table after leaving government work and formalized it with insurance and a registered company name.
  • She leveraged regulatory expertise to help clients build compliant cannabis facilities and applications for Health Canada.
ANECDOTE

Filling A Regulatory Black Box

  • Lucas recounts how mysterious Health Canada's process created a huge unmet need and long delays for applicants.
  • CannDelta filled that gap by using insider knowledge and relationships to guide and reassure investors and clients.
INSIGHT

Booms Can Conceal Inevitable Busts

  • Rapid early profitability masked looming market shifts and gave false signals to scale aggressively.
  • Lucas realized the boom was temporary and that bubbles eventually burst, requiring strategic adaptation.
Get the Snipd Podcast app to discover more snips from this episode
Get the app