Turning marketing into a service offering

What happens when your perfectly timed, booming consulting niche suddenly goes bust? Dr. Sherry Boodram and Dr. Lucas McCann, co-founders of the cannabis consulting firm CannDelta, join Michael to share their incredible journey of navigating a volatile industry. They launched their firm from a kitchen table during the "green rush" of Canadian cannabis legalization, quickly growing to a profitable, 20-person team with phones ringing off the hook. But when the market cooled and the inbound leads dried up, they were forced to make a bold choice: adapt or die.

Sherry and Lucas detail their strategic and risky pivot into the complex, state-by-state U.S. market. They reveal the multi-channel marketing machine they built from scratch to overcome the "buy local" bias - from a complete rebrand and "boots on the ground" presence to a sophisticated content and SEO strategy. Tune in now for a masterclass in resilience, strategic risk-taking, and building a thriving firm by knowing exactly when and how to pivot.

In this episode, you will learn about:

• Launching and scaling a firm in a brand-new, rapidly growing industry.
• Recognizing the early warning signs of a market downturn.
• The strategic pivot from a national market to a complex international one.
• Overcoming the "buy local" bias when expanding into a new country.
• Building a multi-channel client acquisition strategy from scratch.
• The high ROI of a "boots on the ground" and in-person event strategy.
• Combining SEO, content marketing, and strategic partnerships to generate leads.
• Why taking calculated financial risks is essential for long-term survival.
• Navigating complex, multi-layered regulatory and compliance challenges.
• The role of fitness and a resilient mindset in entrepreneurial success.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. 

So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

Mentioned in this episode:

Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System.

Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System built for consultants. Gain personalized coaching, proven frameworks, and intelligent AI-powered tools to accelerate your learning. Discover how to attract ideal clients, command premium fees, and build confidence. Over 1,000 consultants have already transformed their businesses. Learn how to intentionally lead your growth. Book your Growth Session Call: www.consultingsuccess.com/grow