Dr. Sherry Boodram

Dr. Lucas McCann and Dr. Sherry Boodram, co-founders of CannDelta, share their journey from thriving in Canada’s cannabis market to pivoting towards U.S. expansion. They discuss spotting early signs of market decline and the strategic importance of maintaining a 'boots on the ground' presence. The duo highlights their innovative marketing strategies, combining content and SEO to overcome local biases. They also emphasize the vital balance of resilience, adaptability, and a proactive mindset in navigating the challenges of a volatile industry.