The "What is Money?" Show

The Simple Guide to Getting and Staying Lean w/ Greg O'Gallagher

21 snips
Aug 11, 2025
In this engaging discussion, fitness entrepreneur Greg O'Gallagher shares his journey from a passionate teenager to the founder of KinoBody, focusing on achieving an aesthetic physique. He emphasizes the importance of sustainable fitness, exploring topics such as the shortcomings of cheat days, the balance of macronutrients, and the effectiveness of fasting. Greg also dives into modern masculinity and how personal growth influences relationships, all while promoting a natural approach to health. Get ready to reshape your fitness philosophy!
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INSIGHT

Movie-Star Aesthetic As A Lifestyle

  • Greg O'Gallagher defines KinoBody as a lifestyle that produces a movie-star aesthetic with minimal obsession.
  • He emphasizes balance: look cinematic while enjoying life, not making fitness a full-time burden.
ADVICE

Start With Writing, Then Scale With Video

  • Build distribution with long-form content, then repurpose to video to scale faster.
  • Greg O'Gallagher started with blog articles, ranked on Google, then used YouTube to accelerate growth.
ADVICE

Get Stronger, Train Three Days Weekly

  • Train heavy and focus on hitting personal records on key lifts to build muscle.
  • Greg O'Gallagher recommends three intense lifting days per week with full rest between sessions.
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