Close: Chelsea Castle on Meeting Your Readers Where They Are

In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation.

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Useful Links:

Website: https://www.close.com

Chelsea on LinkedIn: https://www.linkedin.com/in/chelseacastle/

Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/

Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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