Content, Briefly

Close: Chelsea Castle on Meeting Your Readers Where They Are

Mar 24, 2025

Chelsea Castle, Head of Content and Brand at Close, brings her journalism expertise to the tech world. She discusses her transition from journalism to a leadership role in content strategy. The conversation dives into evolving SEO and AI's impact on content creation. Chelsea reveals Close's focus on LinkedIn for marketing and how office hours are revolutionizing customer engagement through authentic interactions. The episode offers valuable insights into merging content strategy with brand awareness for small businesses.

32:54

Creator website

Episode guests

Chelsea Castle

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Chelsea Castle highlights the shift from SEO-driven content to a more holistic strategy that resonates with target audiences.

The 'LinkedIn sprint' focuses 80% of content efforts on creating engaging material that reflects the company's personality and audience needs.

Deep dives

Content Strategy Transformation

The company is undergoing a significant transformation in its content strategy, primarily focusing on enhancing brand awareness among small and scaling businesses. Chelsea Castle, who leads content and branding, emphasizes the need to rebuild their marketing efforts after years of being heavily focused on SEO-driven content. By pivoting towards a more holistic approach, she aims to balance long-established content with fresh, engaging material that resonates with their target audience. This includes undertaking comprehensive audits of existing content to identify what works and what needs to be revamped or discarded.

Intro

3min

Building Brand Awareness in B2B SaaS

2min

Navigating the Competitive CRM Landscape

2min

Navigating the CRM and Content Landscape

10min

Fostering Authentic Connections Through Office Hours

2min

LinkedIn-Centric Content Strategy

15min

In this episode of Content Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation.

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Useful Links:

Website: https://www.close.com

Chelsea on LinkedIn: https://www.linkedin.com/in/chelseacastle/

Steli Efti on LinkedIn: https://www.linkedin.com/in/steliefti/

Desiree Echevarria on LinkedIn: https://www.linkedin.com/in/desireeechevarria/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco