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Close: Chelsea Castle on Meeting Your Readers Where They Are
Content, Briefly
LinkedIn-Centric Content Strategy
This chapter discusses a company's strategic decision to prioritize LinkedIn content creation, allocating 80% of its marketing efforts to this platform. It covers the evolution of their content strategy, emphasizing team collaboration in shaping brand identity and the need for engaging, educational content. Additionally, the chapter explores the integration of AI tools to enhance the efficiency and creativity of their content workflow.
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