Close: Chelsea Castle on Meeting Your Readers Where They Are
Content, Briefly
Navigating the CRM and Content Landscape
This chapter examines the competitive CRM market, discussing the challenges of overwhelming choices for businesses, particularly smaller ones. It highlights the importance of aligning content strategy with customer needs while addressing the evolution of content programs amidst shifting SEO dynamics and AI-generated challenges. The speakers share insights on rebuilding brand awareness and creating meaningful content through audience research and strategic narratives.
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