Sub Club by RevenueCat Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
6 snips
Jul 27, 2022 AI Snips
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Episode notes
Joining Paired
- Gessica Bicego joined Paired, an app for couples, after a maternity leave.
- She values early-stage startups and believes in the product's mission.
Brand Marketing for Apps
- Brand marketing is crucial for long-term app success, especially in broader markets.
- It creates a strong identity and differentiates the app from competitors.
Marketing Channel Fit
- Explore diverse marketing channels beyond Facebook and Google Ads.
- Consider product-market fit, customer feedback, and scalability when choosing channels.