On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.In this episode, you’ll learn:How to build a moat around your brandPaired’s growth stack & favorite data collection toolsTips for allocating ad spending & measuring advertising campaignsWhy Bill Gates sent Gessica a cease and desist letterLinks & ResourcesAlbertTaboolaRuntasticFivetranAmplitudeRevenueCatSnowflakeLookerPhiture’s Mobile Growth Nightmares podcastSub Club Podcast episode 39: 8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout GrowthGessica’s LinksGet PairedCurrent job openings at PairedFollow Paired on InstagramFollow Gessica on TwitterGessica is on InstagramGessica’s LinkedIn pageFollow us on Twitter:David BarnardJacob EitingRevenueCatSub Club
