Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
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Is There a Brand Director Coming In?
i blinkest i is an established brand, but that took years of performance marketing. And i would say they have a really, you know, blinkis brand, when you think of it, right? It's clean. It's professional, like it's associated learning thet's like some very clean associations. Right now, we're still in the exploration phase. I tink that the product is exactly what we wanted it to be. Now it's just a matter of, like, better definding the brand. How are we going to do it? The first thing i did was organize a session of brains com in session with all the founders and te people been there from the beginning.
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