396: Leadership in The Marines, Google, Facebook and CrossFit. With Don Faul
Jul 26, 2023
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Don Faul, a former U.S. Marine Corps platoon commander and the new CEO of CrossFit, dives into his unique journey from military leadership to tech giants like Google and Meta. He shares insights on the impact of physical fitness on overall well-being and the importance of decentralized command in both military and corporate environments. Faul also discusses the challenges of adapting to a high-pressure tech culture, the transformative power of community within CrossFit, and how effective branding can elevate health products in a competitive market.
Leadership is about taking care of one's subordinates and showing up despite challenges with higher leadership.
Personal responsibility and managing mindset are key to overcoming challenging leadership.
CrossFit has the potential to transform lives and challenge stereotypes about age and fitness levels.
Addressing misconceptions and promoting inclusivity can help CrossFit expand its impact.
Prioritizing health and fitness requires taking control of our choices and making them a top priority.
CrossFit is working towards reaching more people and changing more lives through improved storytelling and resources.
Deep dives
Deployment to Kuwait and Iraq
After returning from a deployment to Afghanistan, the narrator transitioned to First Force and quickly went through a work-up before deploying to Kuwait in February 2003. Their mission was to conduct reconnaissance and gather intelligence in and around the area.
Leadership Challenges and Lessons
During the deployment, the narrator faced leadership challenges with a commanding officer who made decisions for personal gain rather than the well-being of the Marines. The narrator focused on taking care of their Marines and learned the importance of showing up and being a leader despite frustrations or challenges with higher leadership.
Operations in Al-Hilla
The narrator's platoon spent significant time in Al-Hilla, where they focused on security operations and gathering information about major highways and Iraqi units. They also had frustrations with their limited mission and desire for more actionable tasks.
Lessons in Personal Responsibility and Influence
The narrator reflects on the importance of personal responsibility, regardless of the circumstances, and learning to manage one's own mindset and actions in the face of challenging leadership. They recognize the opportunity to choose their own approach and how it can impact their effectiveness as a leader.
The transformative impact of CrossFit
CrossFit has had a huge impact on people's lives, transforming them physically and mentally.
Navigating challenges and negative perceptions
CrossFit has faced challenges and negative perceptions, including injury concerns and elitist culture.
Recognizing the unifying power and potential of CrossFit
CrossFit has the ability to bring people together, improve fitness, and challenge stereotypes about age and fitness levels.
Opportunities for growth and impact
Despite challenges, CrossFit has the potential to expand its impact by addressing misconceptions and promoting inclusivity.
The Importance of Prioritizing Health and Fitness
It is essential to prioritize our health and fitness by taking control of what we eat and how we exercise. While there are certain factors beyond our control, we have the power to make healthy choices and make our health a top priority.
The Role of CrossFit in Transforming Lives
CrossFit has the potential to transform lives by offering a community that supports physical fitness and well-being. It provides a platform for coaches to make a positive impact on their clients and create a supportive environment for personal growth.
Addressing the Dangers of Inadequate Coaching
One of the challenges within the CrossFit community is ensuring consistent and high-quality coaching. It is crucial to address issues of inadequate coaching, provide standardized training, and incentivize coaches and affiliates to maintain and improve coaching standards.
The Vision for the Future of CrossFit
CrossFit is working towards a long-term vision that emphasizes reaching more people and changing more lives. This includes improving storytelling, measuring the efficacy of marketing efforts, enhancing the online experience, and creating better resources to support affiliates and clients.
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer technology companies, including Pinterest, Meta, and Google.