396: Leadership in The Marines, Google, Facebook and CrossFit. With Don Faul
Jocko Podcast
00:00
Innovative Branding and the Quest for Distinction
This chapter explores the creative journey behind the innovative product name 'Mulk,' aimed at distinguishing a healthier protein shake from traditional alternatives. The speaker discusses the significance of impactful branding in the energy drink market and the potential for new terminology to redefine consumer perceptions of health.
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