Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents Starting Small, Growing Big: Real Estate Marketing on Social • Better Your Business With Ben • Ben Lalez
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Oct 16, 2025 In this engaging discussion, Ben Lalez, a successful Chicago-based Compass team leader, shares his expertise in real estate marketing through social media. He emphasizes starting small and staying consistent with video content, revealing its correlation to sales growth. Ben offers practical tips for beginners, like using simple gear, and highlights the unexpected benefits of social media, such as networking and recruiting opportunities. He also encourages merging real estate with personal passions to create unique content that resonates with audiences.
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Video Output Scaled Sales Over Years
- Ben described how posting videos grew his sales from $4M to $23M over several years as he scaled output.
- He traced that growth to consistency and long-term content production rather than single viral hits.
The Fallacy Of The Stranger
- Ben coined "the fallacy of the stranger" to explain why social rarely brings truly cold leads directly.
- Social content mostly reaches people one or two degrees away who then introduce you to real clients like "Ruth."
Start Cheap, Upgrade When Needed
- Do start with your phone and a cheap lav mic; good audio is worth a small investment (~$50).
- Upgrade gear and hire help only when you no longer have time to produce content yourself.
