Ben Lalez

In this engaging discussion, Ben Lalez, a successful Chicago-based Compass team leader, shares his expertise in real estate marketing through social media. He emphasizes starting small and staying consistent with video content, revealing its correlation to sales growth. Ben offers practical tips for beginners, like using simple gear, and highlights the unexpected benefits of social media, such as networking and recruiting opportunities. He also encourages merging real estate with personal passions to create unique content that resonates with audiences.