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How to add genuine value to your network, with Bob Burg
Jan 16, 2025
Bob Burg, a best-selling author known for "The Go-Giver," shares his expertise on building authentic relationships. He emphasizes the importance of shifting focus from self-gain to giving value. Burg introduces the 'referral bridge' technique to ease the discomfort of asking for referrals. He stresses that understanding what others truly value is crucial for networking success. Finally, he encourages consistency in adding genuine value without expecting anything in return, fostering trust and goodwill.
27:43
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Quick takeaways
- Shifting focus from self-interest to giving value builds trust and enhances relationship quality for greater networking success.
- Using the 'referral bridge' technique cultivates comfortable conversations that naturally lead to valuable referrals and professional connections.
Deep dives
The Essence of Networking
Networking is defined as cultivating mutually beneficial relationships that focus on giving value rather than seeking personal gain. When meeting new individuals, the primary objective should be to understand their needs and interests through genuine questions, instead of hoping for a sale or referral in return. This approach fosters trust and rapport, which make it easier for connections to develop into fruitful professional relationships over time. By prioritizing the other person's perspective, individuals can create a supportive network that often leads to unexpected opportunities and referrals.
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