As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships.
Bob shares his insights on:
🎯 Shifting your focus from getting to giving and providing immense value to others
🌈 Creating a benevolent context for your success by building a network of people who know, like, and trust you
🌉 Using the "referral bridge" technique to comfortably ask for referrals
Key Takeaways:
📝 Script your referral ask until it becomes natural and authentic. Practice makes perfect!
🔍 Research and listen to understand what your clients and network truly value. Don't assume everyone values the same things you do.
🎁 Focus on consistently providing value to others without attachment to what you'll receive in return. Trust that good things will happen as a result.
About Bob Burg
For more than 30 years Bob Burg has been successfully helping entrepreneurs, leaders, and sales professionals to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement.
While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is burg.com.
Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization.
Visit Bob Online : https://burg.com/daily-impact/
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