Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

In a world where AI and automation are rapidly commoditising content, the human element—trust, connection, and authenticity—has never been more critical. Whether you're an entrepreneur, coach, or expert looking to build a membership-based business, this episode of Building Your Leader Brand with Mike Morison is a must-listen. Mike, a pioneer in the online membership space, shares his bold move to give away his flagship Membership Roadmap course for free—and why this decision is a game-changer for the industry.Why This Matters for YouIf you’re navigating the crowded world of online business, you’ve likely noticed how hard it is to stand out. The rise of AI-generated content has made it even trickier to build trust and differentiate yourself. Mike’s approach—prioritising human connection and generosity—offers a blueprint for creating a sustainable, impactful membership business.Three Key TakeawaysThe Human Edge in an AI WorldContent is no longer enough. Trust, community, and personalisation are the new currency.Mike’s decision to give away his Membership Roadmap for free underscores the power of generosity in building long-term relationships.Actionable Insight: Focus on being a trusted guide, not just a content provider. Show up consistently and foster real connections.Memberships Are a Marathon, Not a SprintLaunching a membership is just the starting line. The real work begins with nurturing and growing your community.Mike’s framework—Membership Motivators—helps you identify whether your audience is driven by outcomes, mastery, connection, or resources.Actionable Insight: Define your membership’s core motivator first. This will shape everything from your content to your pricing.Community Is Your Secret Weapon (Most of the Time)For most memberships, community is the accelerant. It fosters belonging, accountability, and deeper engagement.However, resource-driven memberships (like templates or tools) may not need a community—alignment with your audience’s needs is key.Actionable Insight: If you’re building a community, make it a safe space for questions, celebrations, and real connections.Three Actions to Take TodayInspired by Mike’s insights? Here’s how to put them into practice:Audit Your Membership’s Core MotivatorIs it outcome-driven (e.g., a step-by-step course)? Mastery-based (e.g., ongoing learning)? Connection-focused (e.g., a safe space)? Or resource-heavy (e.g., templates)?Align your content and community strategy accordingly.Prioritise GenerosityWhat’s one high-value resource you can give away for free? It could be a mini-course, template, or live Q&A.Use this as a trust-building tool to attract your ideal clients.Show Up for Your AudienceWhether it’s a Facebook group, live call, or personalised feedback, make your presence felt.Remember: People don’t just buy your content—they buy you.Final ThoughtMike’s story is a reminder that the best businesses are built on trust, not transactions. If you’re ready to create a membership that stands the test of time, start by laying a solid foundation—one brick at a time.🎧 Listen to the full episode here and grab Mike’s free Membership Roadmap at membershiproadmap.com.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Show Notes: Building Your Leader Brand with Henry CalvertIf you're an entrepreneur, creator, or expert looking to build a personal brand that attracts opportunities—this episode is for you. TikTok isn’t just for dancing teens; it’s a gateway to monetising your expertise, landing brand deals, and amplifying your voice. Henry Calvert, a content creator and social media personality, shares his journey from comic-book reviewer to Disney collaborator—and the hard-won lessons along the way. Why This Matters for YouWhether you’re a coach, consultant, or executive, visibility is currency. Henry’s story underscores how personality-driven content opens doors to partnerships, sponsorships, and career pivots—even if you’re camera-shy or niche-focused. 3 Key TakeawaysPeople Buy People 🎭 Authenticity isn’t optional. Henry’s pivot from anonymous reviews to on-camera content tripled his engagement. Brands invest in you, not just your metrics. Actionable step: Start small. Film a 30-second opinion piece or behind-the-scenes clip—even if you delete it later.Ditch the Middleman ✉️ Henry fired his management team and landed bigger deals by pitching brands directly. His secret? Tailored outreach (no templates) and leveraging past collaborations as social proof. Actionable step: Identify 3 brands you admire. Draft a personalised email highlighting how your audience aligns with their goals.Cross-Industry Inspiration 🎨 Creativity thrives outside your niche. Henry studies music producers (like Rick Rubin) and comic-book writers to refine his content strategy. Actionable step: Read The Creative Act by Rick Rubin or listen to an interview with Todd McFarlane. Apply one idea to your next project.3 Actions to Try TodayFrom Henry’s closing advice: Audit your feed. Does it reflect you—or just your products? Swap 1 promotional post for a personal story. Cold-email a brand. Use Henry’s formula: “I love [X about your brand]. Here’s how my audience would too.” Consume outside your lane. Watch a documentary or podcast from an unrelated field. Note 1 transferable tactic.Where to Find Henry: TikTok/Instagram: @Henry_Calvert For collaborations: henrycalvert@businessmail.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you’re running a business - whether you’re a coach, consultant, or entrepreneur - legal risks aren’t just hypothetical. They’re real, costly, and often preventable. In this episode, I sat down with Phil Calendrino, a Florida-based business attorney with 26 years of experience, to break down the essential legal protections every business owner should have in place - before problems arise.Legal missteps can derail even the most promising businesses. Whether it’s a contract dispute, intellectual property theft, or an unexpected lawsuit, the fallout is expensive, time-consuming, and entirely avoidable with the right safeguards. Phil’s approach isn’t about fear-mongering - it’s about practical, proactive steps to shield your business so you can focus on growth.3 Key Takeaways from This Episode1️⃣ Contracts Are Your First Line of DefenceHandshake deals? Risky. A well-drafted contract isn’t just about formality—it’s a tool to filter out bad clients and control disputes before they escalate.Example: A contract can dictate where legal disputes are resolved (saving you from flying across the country for court).2️⃣ Trademarks Aren’t Just for Big BrandsIf you’ve built a unique brand name, slogan, or methodology, trademarking prevents competitors from piggybacking on your reputation.Myth: "I’ve used my brand name for years - I’m safe." Reality: If someone trademarks it first, they get exclusive rights to expand with it.3️⃣ Insurance and Asset Protection Are Non-NegotiableInsurance covers legal fees and claims you can’t avoid.Structuring your business properly (e.g., LLCs or LTDs) keeps personal assets separate from business liabilities.https://www.forwardlawfirm.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you’ve ever struggled to communicate your expertise in a way that captivates your audience—whether in presentations, pitches, or even casual conversations—this episode is for you. Simon Raybold, a former scientist turned professional speaker and presentations trainer, shares hard-won insights on how to move from "data dumping" to delivering messages that inspire action. Whether you’re a leader, entrepreneur, or expert, mastering this skill is non-negotiable for building authority and influence.Three Key TakeawaysFocus on Outcomes, Not Processes 🎯Your audience cares about the result of your work, not the technical details.Simon’s analogy: "Excel sorts data—do you care about the algorithm? No. You just want the sorted list."Action: Ask yourself, "What’s the one thing I want my audience to do after hearing me?" and reverse-engineer your message from there.Storytelling Is an Industrial Process 📖Great speakers don’t rely on luck—they collect, refine, and deploy stories strategically.Simon’s tip: Treat stories like a library. Tag them by theme (e.g., "customer service," "failure," "breakthrough") so you can pull the right one when needed.Action: Start a "story bank" in Notion or a notebook. Capture moments where you thought, "This might be useful later."Script Less, Improvise More 🎤Writing a word-for-word script often backfires—it sounds robotic and leaves no room for authenticity.Instead, use bullet points and rehearse out loud to build "muscle memory" for your key messages.Action: Try Simon’s "aged aunt" method: Explain your topic to an imaginary aunt (or a 12-year-old). The parts that hold her attention are your keepers.About SimonSimon started life as a research scientist. After over two and a half decades building an international reputation as a world leader in his field, and a stint managing the UK's largest social science research unit he shifted paths to look at how to better EXPLAIN all the great research that was being done.A best seller (and two non-entities) later, his most recent book is called StoryMaking and it's a forensic examination of how to *use* stories not just tell them.I should add that Simon's also been a lighting designer for dance companies, a playwright, actor, opera director and a fire eaterhttps://storymaking.business/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As someone invested in building a successful business, you understand the importance of retaining clients and delivering an exceptional experience. This not only drives growth but also fosters loyalty and advocacy. In this episode of "Building Your Leader Brand," we explore the often-overlooked aspect of business growth: client retention, in conversation with Filip Sardi, founder of the Client Flow Movement.Key Discussions:📍 1. The Power of Client Retention: We explored the Client Flow Movement with Filip Sardi, delving into how focusing on making just 5% of your existing clients happier can double your business. This counterintuitive approach highlights the potential in nurturing existing relationships.📍 2. Simplifying Retention Strategies: Filip shared his journey from tracking 30 different KPIs to focusing on a few essential metrics. We discussed the importance of identifying "micro-wins" and creating a structured approach to better support clients and enhance their experience.📍 3. The Underrated Offboarding Process: Often overlooked, the offboarding process is crucial for leaving a lasting positive impression. We touched on the value of creating a personalized plan for clients even after their program ends, leading to increased retention rates.3 Actionable Takeaways inspired by Filip's Final Suggestions:👉 1. Reflect on Your Emotional Upgrade Path: Consider how you can offer upgrades and upsells that meet your clients where they are in their journey, rather than pushing automated offers. (Inspired by Filip's discussion on the Emotional Upgrade Path)👉 2. Simplify Your Tracking Metrics: Identify the few key performance indicators that truly matter for your business and client satisfaction. Avoid overwhelming yourself and your team with too many vanity metrics. (Reflecting on Filip's experience with streamlining KPIs)👉 3. Revamp Your Offboarding Process: Schedule a "next steps" call towards the end of your clients' programs to offer continued support and create a personalized plan for their future, regardless of whether they stay with you or not. (Based on Filip's tactical advice for a strategic offboarding process)Filips Website : https://joinclientflow.com/amplifyme-gift----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you're an entrepreneur, consultant, or business owner, the way you network, build your brand, and scale your business can define your long-term success. This episode of Building Your Leader Brand features Ivan Misner, the founder of BNI (Business Network International), who shares his journey from starting a local networking group in his garage to building a global enterprise with over 11,300 chapters in 75 countries. Whether you're looking to grow your business, refine your personal brand, or leave a lasting legacy, Ivan's experiences and strategies offer practical insights you can apply immediately.Three Key Areas Discussed🔑 1. The Power of Networking in Scaling Your Business Ivan emphasizes the importance of building relationships, both locally and globally. He shares how BNI's platform, BNI Connect, allows members to leverage a worldwide network. If you're struggling to expand your reach, this section is a masterclass in using networking as a growth tool.🧠 2. Finding Your Flame vs. Working in Your Wax Ivan introduces the concept of working in your "flame" (what energizes you) versus your "wax" (what drains you). He explains how identifying and focusing on your flame can transform your business and personal fulfillment. This is especially relevant if you're feeling stuck or burnt out.📚 3. Leaving an Intentional Legacy Legacy isn't just about money-it's about the impact you have on others. Ivan discusses the importance of values, behaviours, and the relationships you build. His book, Infinite Legacy, dives into how you can leave an intentional legacy that lasts far beyond your business accomplishments.Three Actionable Takeaways from Ivan's Advice🚀 1. Focus on Six Things a Thousand Times Instead of chasing a thousand strategies, pick six key actions and master them. Consistency, not complexity, is the secret to scaling your business. Start by identifying the activities that drive the most value and double down on them.🔥 2. Seek People Who Resonate with Your Values When building your team or network, prioritize values alignment over skill alone. Ivan's metaphor of resonance-like two pianos humming in harmony-illustrates the power of surrounding yourself with people who amplify your energy and vision.📊 3. Plan for the Next Phase of Your Business Whether you're scaling, selling, or stepping back, having a clear plan is essential. Ivan's experience transitioning from "King Arthur" (leading the charge) to "Colonel Sanders" (being the face of the brand) offers lessons in intentional leadership and succession planning.The strategies Ivan shares aren't just for business owners-they're for anyone looking to build meaningful connections, amplify their impact, and create a legacy that matters. If you're ready to take your personal brand or business to the next level, this episode is a must-listen.Tune in to the full conversation for more insights and actionable advice. 💡 Your Next Step: Reflect on your current network, values, and long-term goals-then take one small step today to move closer to your vision.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As someone invested in building a strong personal brand and business, you understand the importance of effective leadership in achieving success. Whether you're looking to grow a loyal audience, monetize your expertise, or simply create a lasting impact, leadership is the linchpin. In this episode of Amplify, we delve into the heart of leadership with Neil Jird, founder of Leader Connect, to explore its far-reaching applications and practical takeaways for your own journey.Three Key Areas Discussed:🔑 Leadership Beyond Management: We explore how leadership extends far beyond traditional management roles, influencing various aspects of life, from social media presence to personal branding, and how embracing this broader perspective can enhance your overall impact.🔑 Practical Leadership Development: Neil shares insights from his experience with the British Army and Leader Connect, highlighting the importance of experiential learning, clear direction, and meaningful connections in developing effective leadership skills.🔑 Overcoming Challenges in Building a Leadership-Driven Business: Neil opens up about the road bumps encountered while growing Leader Connect, including navigating tech platforms and the value of having a supportive network that encourages growth and constructive feedback.Three Actionable Takeaways Based on Neil's Final Thoughts:1️⃣ Embody Leadership: Recognize that leadership is not just a position, but a quality that can be developed and embodied in every aspect of your life and business. Reflect on how you can lead by example in your personal and professional spheres.2️⃣ Cultivate Humility: Balance confidence in your ideas with the humility to accept and learn from feedback. Identify one area where you can open yourself to constructive criticism this week.3️⃣ Prioritize Connections: Invest in building strong, positive relationships with your audience, team, or community. Think about one action you can take today to deepen these connections and inspire loyalty and engagement.Next Steps:Reflect on how the concepts of leadership discussed in this episode apply to your current challenges and goals.Explore Leader Connect's resources for practical leadership development tools.Share your thoughts on the most impactful leadership lesson you've learned recently in the comments section below.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As someone looking to elevate their personal brand, grow their audience, or monetize their expertise, you know that strong relationships are key to success. In this episode, we dive into the heart of what makes relationships thrive, and how you can apply these principles to enhance your leadership, branding, and overall impact.Our Guest: Jason Lauritsen, a renowned speaker, management and leadership trainer, advisor, and coach, joins us to share his expertise on creating a more human-connected environment at work.Three Key Takeaways:🔹 Relationships are the Currency of Success: Discover how investing time in meaningful conversations can transform your connections with others, leading to increased trust, collaboration, and mutual growth.🔹 Clarity is Key: Learn how simplicity and transparency can revolutionize your communication, expectation-setting, and conflict resolution, both at work and in your personal life.🔹 Authenticity Unlocks Charisma: Understand the four-step process to embracing your true self (Self-Awareness, Self-Acceptance, Integrity, and Daring) and how this journey can magnetize opportunities, foster deeper connections, and elevate your leadership brand.Take Action:Practice the 4-Step Check-in Method with your team, family, or friends to kickstart more meaningful conversations.Apply the Golden Rule of Management: Put your expectations in writing to ensure clarity and turbocharge performance.Define Your Three-Word Manifesto: Reflect on the essence of your leadership, brand, or personal values and distill them into three impactful words to guide your actions and communications.Connect with Jason Lauritsen: Visit his website at jasonlauritsen.com or connect with him on LinkedIn to dive deeper into his insights on building meaningful connections and unlocking leadership potential.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you’re running a business - whether it’s consulting, coaching, or any service-based venture - you’ve likely hit a point where growth feels stagnant. You’re stuck in the “me + 3” trap: you and a small team, unable to scale further without burning out. This episode is for you. Ryan Wimpey, founder of a successful franchise with 24 locations across the US, shares his journey from a one-person operation to a thriving, scalable business. His insights on systems, franchising, and scaling are invaluable for anyone looking to break through their growth ceiling.🎙️ Key Takeaways from the Episode1️⃣ Systems Are Non-Negotiable Ryan emphasises that without systems, your business will always rely on you. Whether you’re running a single location or planning to franchise, having clear workflows, scripts, and processes is essential. It’s the only way to delegate effectively and step away without everything falling apart.2️⃣ Franchising Is About More Than Just Expansion Franchising isn’t just a way to grow—it’s a way to empower others. Ryan’s approach focuses on giving franchisees the tools and support they need to succeed, from call centre operations to marketing. It’s about creating a model that works whether you’re there or not.3️⃣ Maximise Your Digital Ads Ryan’s aggressive approach to digital marketing—SEO, Google Ads, and social media—has been a game-changer for his business. He stresses the importance of maximising ad spend on one platform before moving to the next, ensuring you’re not leaving money on the table.🛠️ Actionable Steps You Can Take Today1️⃣ Audit Your Systems Can you step away from your business for a month without it collapsing? If not, start documenting your processes. Create workflows, scripts, and training manuals to ensure your team can operate independently.2️⃣ Focus on High-Value Clients Stop targeting low-income customers if your business relies on higher margins. Ryan’s experience shows that selling to clients with disposable income not only increases revenue but also reduces emotional friction in the sales process.3️⃣ Experiment and Iterate Don’t wait for the perfect plan. Use the “ready, fire, aim” approach to test your ideas quickly. Learn from what works, refine your processes, and scale what’s successful.Ryan’s story is a testament to the power of systems, strategic scaling, and relentless focus on customer value. Whether you’re considering franchising or just looking to grow your business, his advice is a roadmap to breaking through the “me + 3” barrier.📌 Listen to the full episode for more insights and actionable strategies.Visit Ryans Website : https://tiptopk9.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you.Three Key Takeaways:📝 Frequency Matters: Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox.🔍 Proof Over Claims: In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience.📈 Set Clear Expectations: Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you.Three Actionable Steps Based on Kennedy's "Three Things"Read "Ready, Fire, Aim" by Michael Masterson: Apply the principles from this book to your business, focusing on the section relevant to your current turnover.Implement the "Say it, Prove it" (SIPI) Principle: Review your current marketing materials and add proof to support your claims. Update your website, emails, and social media content to build trust with your audience.Set Email Frequency Expectations: Revise your lead magnet and welcome email to clearly communicate how often you'll be emailing your subscribers. Use Kennedy's example as a template: "…you'll get my daily/weekly email tips straight to your inbox for free."https://emailmarketingheroes.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.