Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

Building a personal brand isn't just about posting content - it's about creating genuine connections that drive referrals, opportunities, and business growth. Whether you're a consultant, coach, or executive, the stories you tell become the raw materials for how people remember and refer you.In this conversation with brand storyteller Renee Frojo, we explore three critical areas that separate memorable personal brands from forgettable ones:🎯 The Big Story Framework - Moving beyond the single "signature story" to develop your ownable premise. Renee walks through her process of identifying cultural tensions in your industry and finding the intersection with your unique approach. We practice this live, demonstrating how to dig deeper than surface-level professional achievements to uncover the real transformation stories that connect.🔄 From Authenticity to Self-Awareness - Why "being authentic" has become problematic advice that leads to oversharing and trauma dumping. Instead, we discuss the concept of "becoming in public" - allowing your audience to witness your evolution and thought process without crossing into inappropriate territory. The goal shifts from showing everything to showing up with intentional self-awareness.📚 The Daily Story Collection System - How to never run out of content by developing what Renee calls "narrative intuition." Everything becomes potential content when you learn to spot the moments of change, the shifts in perspective, and the connexions between daily experiences and bigger business lessons.Three Actions You Can Take:📖 Read "The Human Brand" by Susan Fisk - Learn the warmth + competence formula that creates instant credibility and trust in all your communications.🎧 Listen to "How Stories Happen" podcast by Jay Akunzo - Study how excellent communicators break down their most effective stories and develop your own premise.✍️ Start "Homework for Life" practice - Spend 5 minutes daily noting what made you feel something today. Ask: what was the moment of change? This becomes your endless database of story material.https://www.reneelynnfrojo.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you're building an expert business, you already know that referrals are the lifeblood of sustainable growth. What you might not realize is that 60% of revenue in healthy consulting businesses comes from referrals - yet most of us are doing it wrong. We're either constantly asking (which feels needy) or hoping great work alone will generate referrals (it won't). This episode breaks down a systematic approach that transforms how you think about and generate referrals.Three Key Areas We Explored🎯 The Problem with Asking for Referrals Stacey explains why the traditional "just ask" approach creates two major problems. First, it puts you on a hamster wheel - you have to keep asking forever because the ask becomes the trigger. Second, it psychologically burdens the person you're asking by adding work to their already full plate and forcing them to manufacture something that doesn't naturally exist.💡 The Five-Step Framework for Existing Referral Sources We dove into Stacey's proven system for getting more referrals from people who already refer you. The framework covers identifying your existing referral sources, creating a proper thank-you process, developing a 5-7 touchpoint plan over 12 months, using specific language that plants referral seeds, and systematizing the process so it actually happens consistently.🔄 Creating a Referable Client Experience The conversation shifted to Stacey's new book focus - making sure you're actually referable before trying to generate referrals. She breaks down the client experience into three stages (new, active, alumni) and explains the formula: great work + relationship-building touchpoints = referable experience. The key insight? How your clients feel while working with you matters more than the results you deliver.Three Actions You Can Take Right Now📝 Map Your Current Client Journey Take out a piece of paper and map every touchpoint from when someone says yes to working with you until they're done. Mark each touchpoint with a "W" for work or "R" for relationship-building. Most businesses will find they have mostly W's and need to add more R's - aim for about 20% relationship touchpoints.🔍 Identify Your Existing Referral Sources Go back through your last three years of clients and list where each one heard about you. Any name that appears is a referral source - this becomes your "list of gold." These people are usually closer to your next clients than you are, making them your lowest-hanging fruit for generating more referrals.📚 Get the Books Start with "Generating Business Referrals Without Asking" to work with your existing referral sources, then move to "The Referable Client Experience" to systematize how you make clients feel. Both books include practical frameworks you can implement immediately rather than just theory.Stacey's Website : https://staceybrownrandall.com/Stacey's Book : https://amzn.to/4p75yrD----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you’re building a personal or leadership brand - whether you’re an entrepreneur, a consultant, or an exec thinking about your next move - LinkedIn and how you present yourself matters.In this episode I speak with Laurie Macpherson about making your personal brand employer-friendly, standing for something specific, and using simple, repeatable actions to be seen by the right people. These are practical signals that directly affect whether you get hired, promoted, or invited to collaborate.Three key areas we covered :✳️ Leadership brand vs. business brand - Why employees need their own “home base” online (LinkedIn) and how frequency of exposure builds reputation inside and outside organisations.✳️ Profile signals that attract employers - The headline, the About section, examples of impact, and the need to fill gaps so recruiters and hiring managers can quickly understand your fit.✳️ The BOLD method + practical career moves - Build, Own, Land, Distinguish - a simple way to plan next steps, own your achievements, tailor applications, and increase your visible credibility.Three actionable takeaways (do these this week)✨ Optimise one profile signal now - Update your LinkedIn headline to answer: Who do you help? What do you do for them? Add a one-line “how” so people instantly know your fit. (Small change, big signal.)✨ Turn achievements into proof - Pick one recent project and write 2–3 bullet points that show the outcome (numbers or concrete change). Use those bullets in your About, CV, and one LinkedIn post.✨ Make targeted outreach part of your routine - Pick three people who could help (former manager, peer, or small-business contact). Send a short message offering value (comment on their work, share a useful link) and ask one simple question. Repeat weekly.https://www.lauriemacpherson.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As we navigate a world increasingly shaped by AI, it's easy to get lost in the technical details of prompts and automation. But what about the human side of the equation? If you're building a business based on your expertise, understanding how AI is rewiring our psychology and our customers' behaviour is critical. It changes how we build relationships, create content, and ultimately, how we monetise our knowledge.In this episode, I speak with Mark Schaefer about his latest book 'How AI Changes Your Customers: The Marketing Guide to Humanity's Next Chapter', which explores the profound psychological impact of AI on humanity and marketing. We moved beyond the usual talk of efficiency and productivity to discuss what it truly means to be human-centric in a world where AI can simulate empathy.Here are three key areas we explored:🤖 Marketing to the AlgorithmWe discussed the shift where AI is becoming the decision-maker, acting as the new "customer". This means our marketing efforts need a dual focus. On one hand, we need to feed the AI with fresh, detailed data and social validation. On the other hand, we must create "AI overrides" through strong branding and word-of-mouth marketing, ensuring our businesses are chosen not by an algorithm, but by human preference and trust.🫂 The Pillars of Human ConnectionWe talked about the three foundational pillars that remain untouchable by AI. Your personal brand, your community, and your artful, human content. These elements create an emotional connection that AI can only mimic. We explored why showing up with vulnerability and creating content that reflects a genuine human experience is no longer just a good idea- it's a core strategy for relevance.💡 The Empathy IllusionMark shared how AI can create a convincing illusion of empathy, which can be weaponised to keep users engaged. We delved into the difference between this synthetic connection and the messy, imperfect, but real empathy that comes from shared human experience. The most humane company will win, but it requires the courage to be genuinely human.Based on our conversation, here are three actions you can take this week:1️⃣ Read 'Innovation and Entrepreneurship' by Peter Drucker. An old but incredibly relevant book that lays out a formula for integrating innovation into our daily lives.2️⃣ Refine your AI prompts. When using tools like ChatGPT, treat it like an intern. After giving your instructions, add the question, "Before you begin, do you have any questions?". This will help you get a much better result.3️⃣ Work on your personal brand. Every day you invest in your personal brand is like taking out an insurance policy for your career. It's the 20% AI can't replace and your last line of defence in an automated world.About Mark : businessesgrow.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As a business owner or expert, you know you should be on LinkedIn, but the platform can feel like a chore. You want to look like an authority, but you don't have time to be online all day, and the endless scroll of the news feed can be draining. How do you show up in a way that feels authentic, attracts the right people, and respects your time?In this episode, I speak with Judi Fox about how to have fun and get results on LinkedIn. We explore how to navigate the platform with intention, so it works for you, not the other way around.Here are some of the key areas we cover:✳️ How to solve the puzzle of looking like a busy, in-demand leader while still being approachable to new clients.✳️ Why being different, even a bit quirky, is your greatest asset in attracting the right opportunities and filtering out the wrong ones.✳️ A healthy and effective way to use AI to support your content, using it as a tool for leverage rather than a shortcut that feels robotic.Ready to take action? Here are three things Judi suggests you can do right now:🦊 Build your own custom news feed. Instead of scrolling aimlessly, pick 10-20 peers, mentors, or ideal clients and intentionally engage with their content. This focuses your energy and tells the algorithm who you want to see and be seen by.🦊 Do the opposite of AI. In a world of automation, lean into human connection. Pick up the phone, write a personal note, or schedule an in-person meeting. These simple acts are powerful and will make you stand out.🦊 Create a 'wish list'. If setting rigid goals feels too high-pressure, try creating a wish list instead. It’s a gentler, more creative way to connect with what you want to invite into your life and business.https://stan.store/judifoxrocks----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Today, I sat down with the brilliant Philip VanDusen, and we explored the critical importance of building your personal brand. For all of you experts, entrepreneurs, and executives out there, understanding and actively shaping your personal brand isn't just about looking good; it's genuinely about future-proofing your career and business. In a world where jobs can disappear through no fault of your own, your personal brand is your ultimate career insurance policy.Here are three key areas we delved into:✳️ Defining Your Brand: We discussed how to uncover what makes you tick, the problem you solve, and why you're different through strategic tools like the Brand Positioning Statement and Brand Pyramid. It's about finding clarity and making tough decisions on what you offer and to whom.✳️ Manifesting Your Brand in the World: Once you have that crystal-clear identity, we talked about how it becomes a filter for all your actions, from product development to social media posts. This ensures everything you put out into the world is aligned and intentional.✳️ Overcoming Emotional Hurdles: Philip and I tackled the emotional challenges of personal branding, like imposter syndrome and comparison. We highlighted the importance of being inspired by others without copying them directly, and knowing when to pull the plug on things that aren't working.Inspired by Philip's invaluable insights, here are three actionable takeaways you can implement today:✳️ Embrace Community, Not Competition: Shift your mindset. Instead of viewing others in your industry as rivals, see them as colleagues, collaborators, and part of a valuable community. These connections can fast-track your learning and open doors to incredible partnerships.✳️ Content is Currency: Start creating a body of work that showcases your expertise. Whether it's videos, articles, or audio, this content acts as a digital asset that works for you even when you're not actively selling, building visibility and attracting clients over time.✳️ Utilise the Personal Brand Wheel: Philip has developed a fantastic tool to simplify the often-overwhelming process of personal branding into 12 core activities. You can download this resource with examples and instructions at philipvandusenn.com/pbw. It's a brilliant way to gain focus and make your personal branding efforts more manageable.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you've ever wondered how your personal brand shows up online, you've probably focused on Google. But the game is changing. The rise of AI search means we need a new way to think about our digital presence. Getting this right is no longer just an option; it's essential for anyone looking to build, market, and monetise their expertise.In this episode, I speak with Jason Barnard about the monumental shift from traditional search to AI-assistive engine optimisation. We explore the unique opportunity this presents for experts and small businesses to take control of their narrative and build a powerful digital legacy.Here are some of the key areas we discussed:🗣️ Your New AI Resume: We talk about how AI platforms like ChatGPT are becoming the new front door to your reputation. We explore what it means to shape what these systems say about you, moving beyond old metrics to build a brand that AI understands and recommends.💡 The Window of Opportunity: Large corporations are often slow to adapt. We discuss why this moment in digital history gives a distinct advantage to solopreneurs and small businesses who can organise their digital footprint quickly and effectively to educate the AI.🛠️ Claim, Frame, and Prove: Jason breaks down his powerful method for building authority. It involves claiming your expertise, framing your history to support your present value, and proving it with concrete evidence from your digital footprint.Feeling ready to take action? Here are three things you can do right now to start managing how AI perceives you:1️⃣ Build Your 'Entity Home': Before anything else, make sure you have a personal website. It doesn't need to be complicated. A simple homepage and an 'About' page are the perfect foundation. This website is the central point of reference for AI to understand who you are.2️⃣ Clarify Your Message: Take your 'About' page and write a clear, concise description of who you are, what you do, who you serve, and why you are credible. Start with what's most important today and use your past experiences to support your current positioning.3️⃣ Create Consistency: Update all your professional online profiles (like LinkedIn, YouTube, or any platform where you have a presence) to reflect the core message on your 'About' page. Link from your website out to these profiles, and where possible, link back. This connects the dots for the AI, confirming your story and building its understanding and trust in your brand.About Jason BarnardWe are at the second great inflection point in the digital age, and it’s a moment of immense opportunity for every high-growth business leader. The old rules of SEO are irrelevant. Today, the core challenge is simple: Can the new generation of AI Assistive Engines (like ChatGPT and Perplexity) accurately explain why you are the best choice in your market?If the answer is anything less than a resounding, enthusiastic "Yes," you are losing business—and missing out on time you simply can’t afford to waste.The Problem: Your Digital Past is Undermining Your PresentJason Barnard, CEO of Kalicube, learned this lesson the hard way. Early in his career, he was the CEO of an EdTech company (UpToTen) that built a children’s edutainment platform. It was a massive success: they hit a billion page views and competed head-to-head with giants like Disney, the BBC, and PBS.Yet, despite that success, Jason lost hundreds of thousands of dollars in new business. Why? Because after meeting him, potential clients would Google his name, find "voice of the blue cartoon dog," and their confidence would vanish. That experience forced him to crack the code on how machines understand people. That solution is now what he calls Digital Brand Intelligence, and it is the single most important asset for any ambitious leader today.The Core Client: For Whom Brand is an Existential AssetAt Kalicube, Jason's mission is focused on solving a profound business problem, with a trajectory to hit $10 Million+ in annual revenue by 2030. He concentrates on the needs of entrepreneurs (generally B2B) who recognize their brand is an existential asset:It Drives Business: They understand their personal brand in Google, ChatGPT, and AI is a primary force for driving new business.It Facilitates Their Pivot: They know controlling their narrative makes it much easier to pivot their career or business in the future.It Secures Their Legacy: They want to ensure their life's work is permanently and accurately defined by the AI—not by a past mistake.The Strategic Opportunity: Data and Focused EffortYou might hear a lot of self-proclaimed "AI experts" offering advice. How do you know who to trust? You look at the data. Kalicube's strategies are grounded in a data set with 9.4 billion data points, covering over 70 million brands and detailed digital audits of 1 million entrepreneurs.Their core methodology, The Kalicube Process, is so robust and universally applicable that they give the entire strategy away for free.So, if the steps are available for free, why do successful entrepreneurs still choose to partner with Kalicube?It comes down to maximizing Time, Headspace, and New Business.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.3 Key Takeaways✳️ LinkedIn Isn’t About Your Peers - It’s About Your AudienceMany professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.✳️ Start Small: Engage Before You CreateIf posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently.✳️ Consistency > ViralityNot every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy.3 Actionable Steps✳️ Reintroduce YourselfShare a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything."✳️ Audit Your Profile for "Talking Points"Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?✳️ Turn Client Conversations into ContentRepurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."Find our more about Nicole Osbourne : wunderstars.com/content-inspiration----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As an expert, entrepreneur, or executive seeking to establish authority and credibility in your industry, understanding the strategic value of events can be a game-changer. Whether you're looking to grow your network, increase your visibility, or monetize your expertise, leveraging events effectively can propel you towards your goals.Key Takeaways from this Episode:💡 1. Strategy Over Tactics: Don't start planning an event without first defining its strategic purpose within your broader business plan. Understand how the event aligns with your overall objectives.📈 2. The Power of Simplicity: In the context of events, simplicity can be incredibly effective. Start small with intimate gatherings and focus on depth over breadth to build meaningful connections.📍 3. Understand Your Audience's Motivations: Whether opting for in-person or virtual events, grasp what drives your audience's engagement. Tailor your approach to meet their needs, ensuring a high-quality experience that justifies their participation.Actions to Amplify Your Impact:Based on Ruby Sweeney's Three Amplifiers for Success:Embrace Personal Development: Invest in self-learning to grow personally and professionally. Reflect on your life and business in seasons to set realistic expectations and focus on what truly matters at each stage.Prioritize Health and Nutrition: Make exercise, healthy eating, and mental well-being non-negotiables. This foundational aspect of your life significantly impacts your energy, focus, and overall brand.Identify Your 'Switch-Off' Activities: Discover and regularly engage in hobbies or practices that completely detach you from work, rejuvenating your mind and spirit.Connect with Ruby Sweeney:LinkedIn: Reach out to her directly for event strategy consultations.Website: theeventshub.com for comprehensive event solutions.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In a world where AI and automation are rapidly commoditising content, the human element—trust, connection, and authenticity—has never been more critical. Whether you're an entrepreneur, coach, or expert looking to build a membership-based business, this episode of Building Your Leader Brand with Mike Morison is a must-listen. Mike, a pioneer in the online membership space, shares his bold move to give away his flagship Membership Roadmap course for free—and why this decision is a game-changer for the industry.Why This Matters for YouIf you’re navigating the crowded world of online business, you’ve likely noticed how hard it is to stand out. The rise of AI-generated content has made it even trickier to build trust and differentiate yourself. Mike’s approach—prioritising human connection and generosity—offers a blueprint for creating a sustainable, impactful membership business.Three Key TakeawaysThe Human Edge in an AI WorldContent is no longer enough. Trust, community, and personalisation are the new currency.Mike’s decision to give away his Membership Roadmap for free underscores the power of generosity in building long-term relationships.Actionable Insight: Focus on being a trusted guide, not just a content provider. Show up consistently and foster real connections.Memberships Are a Marathon, Not a SprintLaunching a membership is just the starting line. The real work begins with nurturing and growing your community.Mike’s framework—Membership Motivators—helps you identify whether your audience is driven by outcomes, mastery, connection, or resources.Actionable Insight: Define your membership’s core motivator first. This will shape everything from your content to your pricing.Community Is Your Secret Weapon (Most of the Time)For most memberships, community is the accelerant. It fosters belonging, accountability, and deeper engagement.However, resource-driven memberships (like templates or tools) may not need a community—alignment with your audience’s needs is key.Actionable Insight: If you’re building a community, make it a safe space for questions, celebrations, and real connections.Three Actions to Take TodayInspired by Mike’s insights? Here’s how to put them into practice:Audit Your Membership’s Core MotivatorIs it outcome-driven (e.g., a step-by-step course)? Mastery-based (e.g., ongoing learning)? Connection-focused (e.g., a safe space)? Or resource-heavy (e.g., templates)?Align your content and community strategy accordingly.Prioritise GenerosityWhat’s one high-value resource you can give away for free? It could be a mini-course, template, or live Q&A.Use this as a trust-building tool to attract your ideal clients.Show Up for Your AudienceWhether it’s a Facebook group, live call, or personalised feedback, make your presence felt.Remember: People don’t just buy your content—they buy you.Final ThoughtMike’s story is a reminder that the best businesses are built on trust, not transactions. If you’re ready to create a membership that stands the test of time, start by laying a solid foundation—one brick at a time.🎧 Listen to the full episode here and grab Mike’s free Membership Roadmap at membershiproadmap.com.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.