Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

If you've ever wondered how your personal brand shows up online, you've probably focused on Google. But the game is changing. The rise of AI search means we need a new way to think about our digital presence. Getting this right is no longer just an option; it's essential for anyone looking to build, market, and monetise their expertise.In this episode, I speak with Jason Barnard about the monumental shift from traditional search to AI-assistive engine optimisation. We explore the unique opportunity this presents for experts and small businesses to take control of their narrative and build a powerful digital legacy.Here are some of the key areas we discussed:🗣️ Your New AI Resume: We talk about how AI platforms like ChatGPT are becoming the new front door to your reputation. We explore what it means to shape what these systems say about you, moving beyond old metrics to build a brand that AI understands and recommends.💡 The Window of Opportunity: Large corporations are often slow to adapt. We discuss why this moment in digital history gives a distinct advantage to solopreneurs and small businesses who can organise their digital footprint quickly and effectively to educate the AI.🛠️ Claim, Frame, and Prove: Jason breaks down his powerful method for building authority. It involves claiming your expertise, framing your history to support your present value, and proving it with concrete evidence from your digital footprint.Feeling ready to take action? Here are three things you can do right now to start managing how AI perceives you:1️⃣ Build Your 'Entity Home': Before anything else, make sure you have a personal website. It doesn't need to be complicated. A simple homepage and an 'About' page are the perfect foundation. This website is the central point of reference for AI to understand who you are.2️⃣ Clarify Your Message: Take your 'About' page and write a clear, concise description of who you are, what you do, who you serve, and why you are credible. Start with what's most important today and use your past experiences to support your current positioning.3️⃣ Create Consistency: Update all your professional online profiles (like LinkedIn, YouTube, or any platform where you have a presence) to reflect the core message on your 'About' page. Link from your website out to these profiles, and where possible, link back. This connects the dots for the AI, confirming your story and building its understanding and trust in your brand.About Jason BarnardWe are at the second great inflection point in the digital age, and it’s a moment of immense opportunity for every high-growth business leader. The old rules of SEO are irrelevant. Today, the core challenge is simple: Can the new generation of AI Assistive Engines (like ChatGPT and Perplexity) accurately explain why you are the best choice in your market?If the answer is anything less than a resounding, enthusiastic "Yes," you are losing business—and missing out on time you simply can’t afford to waste.The Problem: Your Digital Past is Undermining Your PresentJason Barnard, CEO of Kalicube, learned this lesson the hard way. Early in his career, he was the CEO of an EdTech company (UpToTen) that built a children’s edutainment platform. It was a massive success: they hit a billion page views and competed head-to-head with giants like Disney, the BBC, and PBS.Yet, despite that success, Jason lost hundreds of thousands of dollars in new business. Why? Because after meeting him, potential clients would Google his name, find "voice of the blue cartoon dog," and their confidence would vanish. That experience forced him to crack the code on how machines understand people. That solution is now what he calls Digital Brand Intelligence, and it is the single most important asset for any ambitious leader today.The Core Client: For Whom Brand is an Existential AssetAt Kalicube, Jason's mission is focused on solving a profound business problem, with a trajectory to hit $10 Million+ in annual revenue by 2030. He concentrates on the needs of entrepreneurs (generally B2B) who recognize their brand is an existential asset:It Drives Business: They understand their personal brand in Google, ChatGPT, and AI is a primary force for driving new business.It Facilitates Their Pivot: They know controlling their narrative makes it much easier to pivot their career or business in the future.It Secures Their Legacy: They want to ensure their life's work is permanently and accurately defined by the AI—not by a past mistake.The Strategic Opportunity: Data and Focused EffortYou might hear a lot of self-proclaimed "AI experts" offering advice. How do you know who to trust? You look at the data. Kalicube's strategies are grounded in a data set with 9.4 billion data points, covering over 70 million brands and detailed digital audits of 1 million entrepreneurs.Their core methodology, The Kalicube Process, is so robust and universally applicable that they give the entire strategy away for free.So, if the steps are available for free, why do successful entrepreneurs still choose to partner with Kalicube?It comes down to maximizing Time, Headspace, and New Business.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.3 Key Takeaways✳️ LinkedIn Isn’t About Your Peers - It’s About Your AudienceMany professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.✳️ Start Small: Engage Before You CreateIf posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently.✳️ Consistency > ViralityNot every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy.3 Actionable Steps✳️ Reintroduce YourselfShare a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything."✳️ Audit Your Profile for "Talking Points"Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?✳️ Turn Client Conversations into ContentRepurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."Find our more about Nicole Osbourne : wunderstars.com/content-inspiration----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As an expert, entrepreneur, or executive seeking to establish authority and credibility in your industry, understanding the strategic value of events can be a game-changer. Whether you're looking to grow your network, increase your visibility, or monetize your expertise, leveraging events effectively can propel you towards your goals.Key Takeaways from this Episode:💡 1. Strategy Over Tactics: Don't start planning an event without first defining its strategic purpose within your broader business plan. Understand how the event aligns with your overall objectives.📈 2. The Power of Simplicity: In the context of events, simplicity can be incredibly effective. Start small with intimate gatherings and focus on depth over breadth to build meaningful connections.📍 3. Understand Your Audience's Motivations: Whether opting for in-person or virtual events, grasp what drives your audience's engagement. Tailor your approach to meet their needs, ensuring a high-quality experience that justifies their participation.Actions to Amplify Your Impact:Based on Ruby Sweeney's Three Amplifiers for Success:Embrace Personal Development: Invest in self-learning to grow personally and professionally. Reflect on your life and business in seasons to set realistic expectations and focus on what truly matters at each stage.Prioritize Health and Nutrition: Make exercise, healthy eating, and mental well-being non-negotiables. This foundational aspect of your life significantly impacts your energy, focus, and overall brand.Identify Your 'Switch-Off' Activities: Discover and regularly engage in hobbies or practices that completely detach you from work, rejuvenating your mind and spirit.Connect with Ruby Sweeney:LinkedIn: Reach out to her directly for event strategy consultations.Website: theeventshub.com for comprehensive event solutions.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In a world where AI and automation are rapidly commoditising content, the human element—trust, connection, and authenticity—has never been more critical. Whether you're an entrepreneur, coach, or expert looking to build a membership-based business, this episode of Building Your Leader Brand with Mike Morison is a must-listen. Mike, a pioneer in the online membership space, shares his bold move to give away his flagship Membership Roadmap course for free—and why this decision is a game-changer for the industry.Why This Matters for YouIf you’re navigating the crowded world of online business, you’ve likely noticed how hard it is to stand out. The rise of AI-generated content has made it even trickier to build trust and differentiate yourself. Mike’s approach—prioritising human connection and generosity—offers a blueprint for creating a sustainable, impactful membership business.Three Key TakeawaysThe Human Edge in an AI WorldContent is no longer enough. Trust, community, and personalisation are the new currency.Mike’s decision to give away his Membership Roadmap for free underscores the power of generosity in building long-term relationships.Actionable Insight: Focus on being a trusted guide, not just a content provider. Show up consistently and foster real connections.Memberships Are a Marathon, Not a SprintLaunching a membership is just the starting line. The real work begins with nurturing and growing your community.Mike’s framework—Membership Motivators—helps you identify whether your audience is driven by outcomes, mastery, connection, or resources.Actionable Insight: Define your membership’s core motivator first. This will shape everything from your content to your pricing.Community Is Your Secret Weapon (Most of the Time)For most memberships, community is the accelerant. It fosters belonging, accountability, and deeper engagement.However, resource-driven memberships (like templates or tools) may not need a community—alignment with your audience’s needs is key.Actionable Insight: If you’re building a community, make it a safe space for questions, celebrations, and real connections.Three Actions to Take TodayInspired by Mike’s insights? Here’s how to put them into practice:Audit Your Membership’s Core MotivatorIs it outcome-driven (e.g., a step-by-step course)? Mastery-based (e.g., ongoing learning)? Connection-focused (e.g., a safe space)? Or resource-heavy (e.g., templates)?Align your content and community strategy accordingly.Prioritise GenerosityWhat’s one high-value resource you can give away for free? It could be a mini-course, template, or live Q&A.Use this as a trust-building tool to attract your ideal clients.Show Up for Your AudienceWhether it’s a Facebook group, live call, or personalised feedback, make your presence felt.Remember: People don’t just buy your content—they buy you.Final ThoughtMike’s story is a reminder that the best businesses are built on trust, not transactions. If you’re ready to create a membership that stands the test of time, start by laying a solid foundation—one brick at a time.🎧 Listen to the full episode here and grab Mike’s free Membership Roadmap at membershiproadmap.com.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Show Notes: Building Your Leader Brand with Henry CalvertIf you're an entrepreneur, creator, or expert looking to build a personal brand that attracts opportunities—this episode is for you. TikTok isn’t just for dancing teens; it’s a gateway to monetising your expertise, landing brand deals, and amplifying your voice. Henry Calvert, a content creator and social media personality, shares his journey from comic-book reviewer to Disney collaborator—and the hard-won lessons along the way. Why This Matters for YouWhether you’re a coach, consultant, or executive, visibility is currency. Henry’s story underscores how personality-driven content opens doors to partnerships, sponsorships, and career pivots—even if you’re camera-shy or niche-focused. 3 Key TakeawaysPeople Buy People 🎭 Authenticity isn’t optional. Henry’s pivot from anonymous reviews to on-camera content tripled his engagement. Brands invest in you, not just your metrics. Actionable step: Start small. Film a 30-second opinion piece or behind-the-scenes clip—even if you delete it later.Ditch the Middleman ✉️ Henry fired his management team and landed bigger deals by pitching brands directly. His secret? Tailored outreach (no templates) and leveraging past collaborations as social proof. Actionable step: Identify 3 brands you admire. Draft a personalised email highlighting how your audience aligns with their goals.Cross-Industry Inspiration 🎨 Creativity thrives outside your niche. Henry studies music producers (like Rick Rubin) and comic-book writers to refine his content strategy. Actionable step: Read The Creative Act by Rick Rubin or listen to an interview with Todd McFarlane. Apply one idea to your next project.3 Actions to Try TodayFrom Henry’s closing advice: Audit your feed. Does it reflect you—or just your products? Swap 1 promotional post for a personal story. Cold-email a brand. Use Henry’s formula: “I love [X about your brand]. Here’s how my audience would too.” Consume outside your lane. Watch a documentary or podcast from an unrelated field. Note 1 transferable tactic.Where to Find Henry: TikTok/Instagram: @Henry_Calvert For collaborations: henrycalvert@businessmail.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you’re running a business - whether you’re a coach, consultant, or entrepreneur - legal risks aren’t just hypothetical. They’re real, costly, and often preventable. In this episode, I sat down with Phil Calendrino, a Florida-based business attorney with 26 years of experience, to break down the essential legal protections every business owner should have in place - before problems arise.Legal missteps can derail even the most promising businesses. Whether it’s a contract dispute, intellectual property theft, or an unexpected lawsuit, the fallout is expensive, time-consuming, and entirely avoidable with the right safeguards. Phil’s approach isn’t about fear-mongering - it’s about practical, proactive steps to shield your business so you can focus on growth.3 Key Takeaways from This Episode1️⃣ Contracts Are Your First Line of DefenceHandshake deals? Risky. A well-drafted contract isn’t just about formality—it’s a tool to filter out bad clients and control disputes before they escalate.Example: A contract can dictate where legal disputes are resolved (saving you from flying across the country for court).2️⃣ Trademarks Aren’t Just for Big BrandsIf you’ve built a unique brand name, slogan, or methodology, trademarking prevents competitors from piggybacking on your reputation.Myth: "I’ve used my brand name for years - I’m safe." Reality: If someone trademarks it first, they get exclusive rights to expand with it.3️⃣ Insurance and Asset Protection Are Non-NegotiableInsurance covers legal fees and claims you can’t avoid.Structuring your business properly (e.g., LLCs or LTDs) keeps personal assets separate from business liabilities.https://www.forwardlawfirm.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you’ve ever struggled to communicate your expertise in a way that captivates your audience—whether in presentations, pitches, or even casual conversations—this episode is for you. Simon Raybold, a former scientist turned professional speaker and presentations trainer, shares hard-won insights on how to move from "data dumping" to delivering messages that inspire action. Whether you’re a leader, entrepreneur, or expert, mastering this skill is non-negotiable for building authority and influence.Three Key TakeawaysFocus on Outcomes, Not Processes 🎯Your audience cares about the result of your work, not the technical details.Simon’s analogy: "Excel sorts data—do you care about the algorithm? No. You just want the sorted list."Action: Ask yourself, "What’s the one thing I want my audience to do after hearing me?" and reverse-engineer your message from there.Storytelling Is an Industrial Process 📖Great speakers don’t rely on luck—they collect, refine, and deploy stories strategically.Simon’s tip: Treat stories like a library. Tag them by theme (e.g., "customer service," "failure," "breakthrough") so you can pull the right one when needed.Action: Start a "story bank" in Notion or a notebook. Capture moments where you thought, "This might be useful later."Script Less, Improvise More 🎤Writing a word-for-word script often backfires—it sounds robotic and leaves no room for authenticity.Instead, use bullet points and rehearse out loud to build "muscle memory" for your key messages.Action: Try Simon’s "aged aunt" method: Explain your topic to an imaginary aunt (or a 12-year-old). The parts that hold her attention are your keepers.About SimonSimon started life as a research scientist. After over two and a half decades building an international reputation as a world leader in his field, and a stint managing the UK's largest social science research unit he shifted paths to look at how to better EXPLAIN all the great research that was being done.A best seller (and two non-entities) later, his most recent book is called StoryMaking and it's a forensic examination of how to *use* stories not just tell them.I should add that Simon's also been a lighting designer for dance companies, a playwright, actor, opera director and a fire eaterhttps://storymaking.business/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As someone invested in building a successful business, you understand the importance of retaining clients and delivering an exceptional experience. This not only drives growth but also fosters loyalty and advocacy. In this episode of "Building Your Leader Brand," we explore the often-overlooked aspect of business growth: client retention, in conversation with Filip Sardi, founder of the Client Flow Movement.Key Discussions:📍 1. The Power of Client Retention: We explored the Client Flow Movement with Filip Sardi, delving into how focusing on making just 5% of your existing clients happier can double your business. This counterintuitive approach highlights the potential in nurturing existing relationships.📍 2. Simplifying Retention Strategies: Filip shared his journey from tracking 30 different KPIs to focusing on a few essential metrics. We discussed the importance of identifying "micro-wins" and creating a structured approach to better support clients and enhance their experience.📍 3. The Underrated Offboarding Process: Often overlooked, the offboarding process is crucial for leaving a lasting positive impression. We touched on the value of creating a personalized plan for clients even after their program ends, leading to increased retention rates.3 Actionable Takeaways inspired by Filip's Final Suggestions:👉 1. Reflect on Your Emotional Upgrade Path: Consider how you can offer upgrades and upsells that meet your clients where they are in their journey, rather than pushing automated offers. (Inspired by Filip's discussion on the Emotional Upgrade Path)👉 2. Simplify Your Tracking Metrics: Identify the few key performance indicators that truly matter for your business and client satisfaction. Avoid overwhelming yourself and your team with too many vanity metrics. (Reflecting on Filip's experience with streamlining KPIs)👉 3. Revamp Your Offboarding Process: Schedule a "next steps" call towards the end of your clients' programs to offer continued support and create a personalized plan for their future, regardless of whether they stay with you or not. (Based on Filip's tactical advice for a strategic offboarding process)Filips Website : https://joinclientflow.com/amplifyme-gift----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you're an entrepreneur, consultant, or business owner, the way you network, build your brand, and scale your business can define your long-term success. This episode of Building Your Leader Brand features Ivan Misner, the founder of BNI (Business Network International), who shares his journey from starting a local networking group in his garage to building a global enterprise with over 11,300 chapters in 75 countries. Whether you're looking to grow your business, refine your personal brand, or leave a lasting legacy, Ivan's experiences and strategies offer practical insights you can apply immediately.Three Key Areas Discussed🔑 1. The Power of Networking in Scaling Your Business Ivan emphasizes the importance of building relationships, both locally and globally. He shares how BNI's platform, BNI Connect, allows members to leverage a worldwide network. If you're struggling to expand your reach, this section is a masterclass in using networking as a growth tool.🧠 2. Finding Your Flame vs. Working in Your Wax Ivan introduces the concept of working in your "flame" (what energizes you) versus your "wax" (what drains you). He explains how identifying and focusing on your flame can transform your business and personal fulfillment. This is especially relevant if you're feeling stuck or burnt out.📚 3. Leaving an Intentional Legacy Legacy isn't just about money-it's about the impact you have on others. Ivan discusses the importance of values, behaviours, and the relationships you build. His book, Infinite Legacy, dives into how you can leave an intentional legacy that lasts far beyond your business accomplishments.Three Actionable Takeaways from Ivan's Advice🚀 1. Focus on Six Things a Thousand Times Instead of chasing a thousand strategies, pick six key actions and master them. Consistency, not complexity, is the secret to scaling your business. Start by identifying the activities that drive the most value and double down on them.🔥 2. Seek People Who Resonate with Your Values When building your team or network, prioritize values alignment over skill alone. Ivan's metaphor of resonance-like two pianos humming in harmony-illustrates the power of surrounding yourself with people who amplify your energy and vision.📊 3. Plan for the Next Phase of Your Business Whether you're scaling, selling, or stepping back, having a clear plan is essential. Ivan's experience transitioning from "King Arthur" (leading the charge) to "Colonel Sanders" (being the face of the brand) offers lessons in intentional leadership and succession planning.The strategies Ivan shares aren't just for business owners-they're for anyone looking to build meaningful connections, amplify their impact, and create a legacy that matters. If you're ready to take your personal brand or business to the next level, this episode is a must-listen.Tune in to the full conversation for more insights and actionable advice. 💡 Your Next Step: Reflect on your current network, values, and long-term goals-then take one small step today to move closer to your vision.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As someone invested in building a strong personal brand and business, you understand the importance of effective leadership in achieving success. Whether you're looking to grow a loyal audience, monetize your expertise, or simply create a lasting impact, leadership is the linchpin. In this episode of Amplify, we delve into the heart of leadership with Neil Jird, founder of Leader Connect, to explore its far-reaching applications and practical takeaways for your own journey.Three Key Areas Discussed:🔑 Leadership Beyond Management: We explore how leadership extends far beyond traditional management roles, influencing various aspects of life, from social media presence to personal branding, and how embracing this broader perspective can enhance your overall impact.🔑 Practical Leadership Development: Neil shares insights from his experience with the British Army and Leader Connect, highlighting the importance of experiential learning, clear direction, and meaningful connections in developing effective leadership skills.🔑 Overcoming Challenges in Building a Leadership-Driven Business: Neil opens up about the road bumps encountered while growing Leader Connect, including navigating tech platforms and the value of having a supportive network that encourages growth and constructive feedback.Three Actionable Takeaways Based on Neil's Final Thoughts:1️⃣ Embody Leadership: Recognize that leadership is not just a position, but a quality that can be developed and embodied in every aspect of your life and business. Reflect on how you can lead by example in your personal and professional spheres.2️⃣ Cultivate Humility: Balance confidence in your ideas with the humility to accept and learn from feedback. Identify one area where you can open yourself to constructive criticism this week.3️⃣ Prioritize Connections: Invest in building strong, positive relationships with your audience, team, or community. Think about one action you can take today to deepen these connections and inspire loyalty and engagement.Next Steps:Reflect on how the concepts of leadership discussed in this episode apply to your current challenges and goals.Explore Leader Connect's resources for practical leadership development tools.Share your thoughts on the most impactful leadership lesson you've learned recently in the comments section below.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.