Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts.Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing strategies. He shared invaluable insights on why businesses need to focus on stability before scaling, the importance of productisation, and why genuine relationships trump quick marketing wins.🎯 Key Takeaways:1. Marketing starts with product stability - Without a clearly defined, "productised" offering, even the best marketing efforts will struggle to convert. Before investing heavily in marketing, ensure your product or service is well-defined and consistently deliverable.
2. Short-term wins need long-term strategy - While quick wins are important for building momentum, sustainable growth requires balancing immediate results with long-term brand building. The best time to start marketing is when you don't need it.
3. Relationships drive real growth - In an age of AI-generated content and paid advertising, authentic relationships and genuine service remain the most powerful drivers of business growth. Focus on building genuine connections rather than chasing viral moments.
⚡ Actionable Tips From Al:
1. Try the Grayscale Phone Hack - Set your phone display to grayscale to reduce distractions and boost productivity. This simple change can dramatically decrease how often you get pulled into your device.
2. Read "The Go-Giver" by Bob Burg - This book provides valuable insights on how strategic giving can drive business success and relationship building.
3. Help Others When You're Struggling - When facing challenges, reach out to help someone else. This mindset shift can improve your perspective and create valuable connections.Find out more about Al.http://www.lzymrktng.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Bob Burg, a best-selling author known for "The Go-Giver," shares his expertise on building authentic relationships. He emphasizes the importance of shifting focus from self-gain to giving value. Burg introduces the 'referral bridge' technique to ease the discomfort of asking for referrals. He stresses that understanding what others truly value is crucial for networking success. Finally, he encourages consistency in adding genuine value without expecting anything in return, fostering trust and goodwill.

----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As leaders and business owners, we've all encountered people, whether our team, clients or people in our network, who repeatedly ask for advice but never take action - the "Ask Holes." In this episode of Building your LeaderBrand, leadership expert Kerry Burchill breaks down how these behaviors impact organizations and shares practical strategies for getting unstuck.Whether you're leading teams, running a consulting practice, or building client relationships, understanding how to identify and address Ask Hole behaviors is crucial for driving real progress and avoiding frustration.Three Key Takeaways:🎯 Practice active listening before jumping to solutions. When clients or team members share challenges, resist the urge to immediately offer fixes. Give them space to fully articulate their situation and come to their own realizations about what needs to change.🎯 Get voice-of-customer feedback directly from the source. Have your clients or team members gather input from the people they serve rather than making assumptions. This creates natural buy-in and surfaces unexpected insights.🎯 Trust that you're already "the whole package." Don't let the pursuit of endless certifications or perfect systems stop you from taking action. Your existing experience and expertise are likely more than enough to start making an impact.About KerriIt's a fast-paced world and we all get caught in the day-to-day spin. Kerri helps leaders and teams slow down, get clear on their True North and develop a synergy to achieve ambitious goals. Slowing down might look like 1:1 coaching, leadership development, team development, training, or a multitude of other support tailored to your situation. Kerri has been fortunate to have worked in three countries and with a variety of fields, including: education, healthcare, manufacturing, recruitment, real estate, and financial investment. In all of these experiences, there is one theme: when adults work together, teams thrive and success increases. She has an interesting story about what took to these countries, but I’ll leave that to her to explain. Kerri has over 15 years of academic training and 25 years of people development. Kerri has taught adults at Johns Hopkins University, University of Michigan, Eastern Michigan University, and others. Her formal academic training includes a PhD in educational leadership from Eastern Michigan University, a Master of Education (University of Alberta), a Master of Human Resource Management (DeVry).https://www.kerriburchill.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you're a leader, entrepreneur or executive looking to level up your leadership brand, this episode with Chris Marr, author of "The Authoritative Coach", is a must-listen.In his book, Chris shares his framework for building a strong coaching practice rooted in authenticity and service. And in our conversation, he brings that same level of clarity and insight.As someone who helps experts turn their brilliance into sustainable revenue, I know how important it is to have a strong personal brand rooted in authenticity. And Chris embodies that completely.Here are three key takeaways from our conversation:🔑 Ego can hold us back from being great coaches and communicators. It's not about having all the answers, but about asking the right questions to bring out the best in others.🔑 Action cures fear and leads to growth. The best thing you can do is step into difficult conversations or decisions and deal with them head-on. That's where true personal and professional development happens.🔑 AI tools like ChatGPT and Fathom can help you deliver a higher level of client service and free up your time for more valuable activities. If you're not using these tools, you're not doing your best work.About ChrisChris Marr, hailing from Dundee, Scotland, is a veteran business coach with over 15 years of experience. His journey began in sales and marketing, eventually becoming a certified They Ask, You Answer coach, working alongside Marcus Sheridan for the past decade. Chris has a proven track record of guiding seven and eight-figure businesses globally, enhancing their sales, marketing, and leadership teams. His expertise has driven growth in traffic, leads, sales, and profits. Today, Chris specializes in empowering leaders, coaches, and consultants to move beyond people-pleasing habits, instilling authoritative practices for outstanding client results and robust business success.Website : theauthoritativecoach.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As a leader, entrepreneur, or executive, you know how crucial it is to establish a strong personal brand that attracts the right clients and drives business growth. But where do you start? On this episode of Building Your Leader Brand, I sit down with Matthew Kimberley, co-author of Book Yourself Solid for Coaches and Consultants, to discuss the frameworks and principles that can transform your business.Three Key Takeaways:🔒 The Power of Red Velvet Rope Policy: Learn how to create a filtration device that attracts only the right clients who energize and inspire you, and why this matters for the holistic health of your organization.📈 The Often-Overlooked Secret to Credibility: Discover why investing in your personal credibility is crucial for success in the coaching and consulting business, and how to fix the "low-hanging fruit" that may be holding you back.🚀 Simplifying Success with Intentional Action: Understand how to create momentum and gravity in your business by focusing on simple, yet powerful daily actions that drive results, as outlined in Matthew's highly effective lead magnet, "The 5 Things You Need to Do Every Morning to Get More Clients in the Next 60 Days".More about Matthew : https://marketingforcoaches.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you've ever felt overwhelmed by complex sales frameworks, I created this episode just for you. Today, I'm introducing the REACH daily sales ritual—a simplified, intuitive approach I designed specifically for busy business owners, not just sales professionals.I'll break down how successful business owners ( who actually sell ) naturally reach more people and achieve their goals, focusing on relationships, expansion, activation, connections, and highlights.Join me as I explain how to implement this flexible, intentional process to boost your sales and ultimately grow your business. If you're ready to transform your sales strategy, let's dive into the REACH daily sales ritual!Get Access to the REACH Ritual Guide Here: amplifyme.agency/reach----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Ever notice how the most brilliant experts often remain hidden in plain sight? 💡 Here's a mind-bender: what if the thing holding back your business isn't your expertise or strategy, but simply your relationship with being seen? In this episode, I speak with Linda Ugelow, author of "Delight in the Limelight" about transforming that fear of visibility into genuine confidence.Linda shares her own journey of overcoming decades of speaking anxiety despite being comfortable performing dance on stage. Her story demonstrates how our relationship with visibility is often rooted in past experiences rather than present reality. What fascinates me is how Linda approaches this transformation - not through "managing" fear with breathing exercises and affirmations, but by actually removing the fear at its source. This resonates with my own journey from avoiding visibility to embracing it as a crucial part of building authority.Three key takeaways that you can implement today:🎯 Start with private practice before going public. Create daily "captain's log" style videos just for yourself to normalize being on camera without the pressure of an audience. This builds genuine comfort with video presence before tackling the separate challenge of sharing content.🎬 When recording content, focus on connecting with your "right-fit" third rather than trying to please everyone. Recognize that roughly one-third of people will naturally resonate with your authentic style - these are the ones worth showing up for.🔍 Watch yourself back with curiosity rather than criticism. Look for what you like and appreciate about your presence. This shifts your relationship with self-expression from judgment to growth and makes rapid improvement possible.Linda's perspective adds an important dimension to my work helping experts build visibility and authority. Her framework shows how addressing the psychological barriers to visibility often matters more than technical speaking skills or content strategy.Let me know if this episode resonates with your own visibility journey. What's your biggest challenge when it comes to showing up more boldly in your business?About Linda,Linda Ugelow (YOU-guh-lo) is a speaking confidence coach, podcast host, and author of the book, Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams and hosts a podcast of the same name. Formerly stricken with public speaking fear herself, she now helps entrepreneurs, coaches, and business leaders transform their experience of speaking from dread to delight whether online or on stage, in the media or the meeting room.https://lindaugelow.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Many people feel they’re not creative. They’re wrong - they just need to understand how to harness it. Having rapid access to your own creativity can transform your business - so how do we make it happen?This week on ‘Building your LeaderBrand’ spoke with Julie Stout, an entrepreneur and marketing agency owner who has spent 23 years in business. Julie shared powerful insights into developing creativity as a business skill and how to blend creative approaches with technical execution. Drawing from her experience in manufacturing and B2B sectors, Julie reveals practical methods for unlocking creative thinking in even the most analytical environments.Three Key 🔥 Takeaways:⏰ Start your creativity practice with just 2 minutes daily - Julie recommends setting a timer and practicing non-judgmental brainstorming, particularly right after a shower when your mind is most receptive. This builds your connection to creative flow and strengthens your ability to generate ideas on demand.⏰ Allow ideas to emerge over time - Like artists developing concepts through multiple sketches, business ideas don't need to arrive fully formed. Julie emphasizes the value of viewing "failures" as building blocks, letting solutions develop organically through iteration rather than demanding instant perfection.⏰ Set up your mind for solutions - Before bed, clearly state the problem you want to solve. Your subconscious will work on it overnight, often leading to breakthrough ideas in the morning. This intentional approach to problem-solving helps harness your natural creative abilities.And there is sooo much more.About JulieCreativity coach, consultant, speaker and podcaster. ▶ Helping individuals and businesses move from underdogs to champions to superhero. With over two decades at the helm of advancreative, I have pioneered frameworks that transform challenger brands into industry leaders. Our agency's cornerstone lies in infusing creativity and innovation into marketing programs, driving substantial SEO results and fostering an environment where ideas flourish. Leading the charge for a 'Creative Revolution,' I provide organizations with the tools to escape the confines of conventional thinking. This is showcased through my unique Creative Fuel Bootcamp and the influential "Creative Fuel for Underdogs" podcast, where we empower listeners to tap into their 'Clear Thinking Channel' and harness their untapped potential.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Mental health problems, just like physical problems, range from a boo boo to a full blown crisis. We know how to take care of our physical bodies but business owners are both stoic and, with mental health - kind of accident prone. There’s a lot of pressure.In this deeply personal episode, Mike Morrison (founder of Membership Geeks) joins me for an honest discussion about mental health in entrepreneurship, sharing his own experience of clinical depression and building a successful online business.3 Key Takeaways:1. Create a "zone of peacefulness" around your business by setting clear boundaries and being selective with clients. It's not about being difficult - it's about protecting your mental wellbeing.2. The gap between your public persona and private reality can create mental strain. Being authentic about your struggles doesn't diminish your brand - it makes you human.3. Success doesn't eliminate mental health challenges. Even highly successful entrepreneurs deal with imposter syndrome and anxiety. The key is acknowledging these feelings and seeking appropriate support.Resources MentionedMembership GeeksInstagram: @membershipgeeksConnect with Mike MorrisonFind Mike Morrison and Membership Geeks across social media platforms @membershipgeeks, with Instagram being his primary platform for engagement.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.