Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.

As someone invested in building a strong personal brand and business, you understand the importance of effective leadership in achieving success. Whether you're looking to grow a loyal audience, monetize your expertise, or simply create a lasting impact, leadership is the linchpin. In this episode of Amplify, we delve into the heart of leadership with Neil Jird, founder of Leader Connect, to explore its far-reaching applications and practical takeaways for your own journey.Three Key Areas Discussed:🔑 Leadership Beyond Management: We explore how leadership extends far beyond traditional management roles, influencing various aspects of life, from social media presence to personal branding, and how embracing this broader perspective can enhance your overall impact.🔑 Practical Leadership Development: Neil shares insights from his experience with the British Army and Leader Connect, highlighting the importance of experiential learning, clear direction, and meaningful connections in developing effective leadership skills.🔑 Overcoming Challenges in Building a Leadership-Driven Business: Neil opens up about the road bumps encountered while growing Leader Connect, including navigating tech platforms and the value of having a supportive network that encourages growth and constructive feedback.Three Actionable Takeaways Based on Neil's Final Thoughts:1️⃣ Embody Leadership: Recognize that leadership is not just a position, but a quality that can be developed and embodied in every aspect of your life and business. Reflect on how you can lead by example in your personal and professional spheres.2️⃣ Cultivate Humility: Balance confidence in your ideas with the humility to accept and learn from feedback. Identify one area where you can open yourself to constructive criticism this week.3️⃣ Prioritize Connections: Invest in building strong, positive relationships with your audience, team, or community. Think about one action you can take today to deepen these connections and inspire loyalty and engagement.Next Steps:Reflect on how the concepts of leadership discussed in this episode apply to your current challenges and goals.Explore Leader Connect's resources for practical leadership development tools.Share your thoughts on the most impactful leadership lesson you've learned recently in the comments section below.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As someone looking to elevate their personal brand, grow their audience, or monetize their expertise, you know that strong relationships are key to success. In this episode, we dive into the heart of what makes relationships thrive, and how you can apply these principles to enhance your leadership, branding, and overall impact.Our Guest: Jason Lauritsen, a renowned speaker, management and leadership trainer, advisor, and coach, joins us to share his expertise on creating a more human-connected environment at work.Three Key Takeaways:🔹 Relationships are the Currency of Success: Discover how investing time in meaningful conversations can transform your connections with others, leading to increased trust, collaboration, and mutual growth.🔹 Clarity is Key: Learn how simplicity and transparency can revolutionize your communication, expectation-setting, and conflict resolution, both at work and in your personal life.🔹 Authenticity Unlocks Charisma: Understand the four-step process to embracing your true self (Self-Awareness, Self-Acceptance, Integrity, and Daring) and how this journey can magnetize opportunities, foster deeper connections, and elevate your leadership brand.Take Action:Practice the 4-Step Check-in Method with your team, family, or friends to kickstart more meaningful conversations.Apply the Golden Rule of Management: Put your expectations in writing to ensure clarity and turbocharge performance.Define Your Three-Word Manifesto: Reflect on the essence of your leadership, brand, or personal values and distill them into three impactful words to guide your actions and communications.Connect with Jason Lauritsen: Visit his website at jasonlauritsen.com or connect with him on LinkedIn to dive deeper into his insights on building meaningful connections and unlocking leadership potential.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

If you’re running a business - whether it’s consulting, coaching, or any service-based venture - you’ve likely hit a point where growth feels stagnant. You’re stuck in the “me + 3” trap: you and a small team, unable to scale further without burning out. This episode is for you. Ryan Wimpey, founder of a successful franchise with 24 locations across the US, shares his journey from a one-person operation to a thriving, scalable business. His insights on systems, franchising, and scaling are invaluable for anyone looking to break through their growth ceiling.🎙️ Key Takeaways from the Episode1️⃣ Systems Are Non-Negotiable Ryan emphasises that without systems, your business will always rely on you. Whether you’re running a single location or planning to franchise, having clear workflows, scripts, and processes is essential. It’s the only way to delegate effectively and step away without everything falling apart.2️⃣ Franchising Is About More Than Just Expansion Franchising isn’t just a way to grow—it’s a way to empower others. Ryan’s approach focuses on giving franchisees the tools and support they need to succeed, from call centre operations to marketing. It’s about creating a model that works whether you’re there or not.3️⃣ Maximise Your Digital Ads Ryan’s aggressive approach to digital marketing—SEO, Google Ads, and social media—has been a game-changer for his business. He stresses the importance of maximising ad spend on one platform before moving to the next, ensuring you’re not leaving money on the table.🛠️ Actionable Steps You Can Take Today1️⃣ Audit Your Systems Can you step away from your business for a month without it collapsing? If not, start documenting your processes. Create workflows, scripts, and training manuals to ensure your team can operate independently.2️⃣ Focus on High-Value Clients Stop targeting low-income customers if your business relies on higher margins. Ryan’s experience shows that selling to clients with disposable income not only increases revenue but also reduces emotional friction in the sales process.3️⃣ Experiment and Iterate Don’t wait for the perfect plan. Use the “ready, fire, aim” approach to test your ideas quickly. Learn from what works, refine your processes, and scale what’s successful.Ryan’s story is a testament to the power of systems, strategic scaling, and relentless focus on customer value. Whether you’re considering franchising or just looking to grow your business, his advice is a roadmap to breaking through the “me + 3” barrier.📌 Listen to the full episode for more insights and actionable strategies.Visit Ryans Website : https://tiptopk9.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you.Three Key Takeaways:📝 Frequency Matters: Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox.🔍 Proof Over Claims: In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience.📈 Set Clear Expectations: Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you.Three Actionable Steps Based on Kennedy's "Three Things"Read "Ready, Fire, Aim" by Michael Masterson: Apply the principles from this book to your business, focusing on the section relevant to your current turnover.Implement the "Say it, Prove it" (SIPI) Principle: Review your current marketing materials and add proof to support your claims. Update your website, emails, and social media content to build trust with your audience.Set Email Frequency Expectations: Revise your lead magnet and welcome email to clearly communicate how often you'll be emailing your subscribers. Use Kennedy's example as a template: "…you'll get my daily/weekly email tips straight to your inbox for free."https://emailmarketingheroes.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Let’s face it - even the most confident among us have felt that stomach-churning fear before speaking in public. Whether it’s a podcast interview, a presentation, or even just pitching an idea in a meeting, that “oh no, what if I mess up?” feeling is universal. But here’s the good news: overcoming that fear doesn’t just make you a better speaker - it positions you for bigger opportunities, from landing clients to building authority in your industry. In this episode, I’m joined by Nausheen Chen, a public speaking coach, to share how you can turn those nerves into impact and amplify your message with confidence.Three Key Takeaways:🔹 Less is More: Trying to say too much can dilute your message. Focus on being selective with what you share and create a flowing, interactive conversation with your audience.🔹 Intentional Energy Matters: It’s not about mimicking Tony Robbins or going over the top—it’s about amplifying your natural self. Use your voice, energy, and body language to connect authentically.🔹 Maximise Every Opportunity: Speaking isn’t just about the moment on stage or screen. Learn how to prepare strategically, network effectively, and follow up thoughtfully to turn visibility into meaningful results.Take Action Based on Nausheen’s Final Tips: Here’s a simple three-step process to start improving your speaking skills today:Record Yourself: Grab your phone, record a one-minute clip of yourself speaking on a topic you know well, and watch it back. (Yes, it’s cringe-worthy, but so is most of life—embrace it!) Separate yourself from the performance to identify areas for growth.Leverage AI Tools: Use platforms like Yoodli to analyze your recording. Get data on your pace, filler words, and eye contact to pinpoint specific improvements.Iterate and Improve: Re-record with one focus in mind - like slowing your pace or using fewer fillers. This iterative process builds confidence and control over your delivery.Breaking through the fear of speaking doesn’t just make you better at talking—it opens doors. Whether it’s commanding a room, winning over clients, or positioning yourself as a thought leader, the ability to communicate effectively is a superpower. So, let’s get started—because the world is waiting to hear what you have to say.Nausheen's website : https://www.speaking.coach/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Today's discussion with Mike Morrison is indispensable for anyone eager to scale their influence and create sustainable revenue streams through membership models. Whether you're an emerging consultant feeling oversubscribed or a seasoned expert exploring new revenue avenues, understanding when and how to transition into a membership model can be transformative.🎯 Key Discussions:Building Before Monetizing: Mike emphasizes the critical importance of establishing a strong foundation of followers before jumping into monetization through memberships. He advises on harnessing tools like podcasting and content creation to build a personal brand and audience who are genuinely aligned with your expertise.Signals for Scaling: If you're turning away more clients than you can accept or noticing repeated demands for similar advice, it might be time to explore memberships. Mike provides insights on recognizing these signals and using them to transition effectively.Purpose-Driven Memberships: Mike highlights the necessity of identifying the genuine needs and problems of your audience before deciding on a membership model. Not every problem can or should be solved through memberships; form must follow function.🔑 Actionable Takeaways:Audience Development: Before seeking monetization, evaluate your audience size. A minimum of 300 engaged followers should provide a good base to begin exploring membership options.Recognize Demand: Pay attention to patterns in client requests. If you're oversubscribed or finding commonalities in client needs, it might be time to think bigger about how to serve more effectively.Start Small and Specialize: Consider initially offering targeted free consultations or assessments that align with your area of expertise, which can also double as content for your brand. This helps solidify your reputation and gather valuable feedback.More about Mike : https://www.membershipgeeks.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In today's episode, I spoke with Andy Storch, an author, keynote speaker, consultant, and trainer who helps professionals in large companies own their careers and prepare for the future. As someone who transitioned from corporate consulting to entrepreneurship, Andy shares his journey of building multiple successful ventures including his book "Own Your Career, Own Your Life," his speaking business, and the Talent Development Think Tank conference and community.This conversation couldn't come at a better time for you, my audience of consultants, coaches, and experts building your businesses. As AI tools make certain aspects of our work more automated, Andy highlights why human connections and personal branding are becoming even more valuable currencies in today's marketplace.Three Key Takeaways You Can Apply Today:✅ Commit to consistent sales activities - The most successful consultants maintain regular sales efforts regardless of how busy they get with client work. Set up a simple system to reach out, follow up, and stay in regular contact with prospects, understanding that in the corporate world, sales cycles often take 3-6 months.✅ Build around your strengths - Take time to identify what you excel at and enjoy, then structure your business to leverage those strengths. Andy learned to focus on his speaking and facilitation talents while delegating project management tasks that didn't align with his skills.✅ Use tools to stay organized - Implement systems like Notion to keep your contacts, sales activities, and communications organized in one searchable place. Consider hiring a virtual assistant to handle lower-value tasks so you can focus on high-value activities like sales and client delivery.Andy's Three Steps for Future Success:🔑 Invest in continuous learning - Never feel like you've got it all figured out. Adopt a beginner's mindset and continuously seek ways to improve your skills and knowledge. The days of getting a degree and working in that field for 40 years are over - we need to be learning all the time.🔑 Build your network - Nothing is more impactful for career and business growth than building relationships with different types of people. As technology automates more tasks, human-to-human connections become increasingly valuable. Challenge yourself to connect with at least two new people each week.🔑 Build your personal brand - Be intentional about your reputation by asking: "What do I want to be known for?" Then regularly check if you're acting in alignment with that desired reputation. Use this to guide both your business decisions and the content you create.Remember, in Andy's words: "As the world becomes more automated and technology is doing more and more things, it's going to be those human-to-human connections that become more and more valuable."Find out more about Andy Storch : https://andystorch.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away.AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business.🔧 Key AI Applications We DiscussedEmail Management: Using ChatGPT to rewrite emotional responses into professional, direct messages that get resultsContent Creation & Repurposing: Leveraging tools like Claude AI, CapCut, and Descript to create and repurpose content efficientlyClient Service Enhancement: Setting up automations with Fathom for meeting recordings, transcriptions, and AI summaries to provide elevated serviceLead Generation: Creating smart workflows with Zapier that process podcast guests through AI to build targeted networksData Analysis: Using AI to process large datasets for SEO planning, client onboarding, and marketing decisions💡 Actionable TakeawaysSet up an AI workflow to process your emotional communications - When you receive frustrating emails or messages, use ChatGPT or Claude to transform your initial heated response into something professional and effective. Try the "Word Jenga" technique to make your messages clear and concise.Create a system for meeting follow-up - Use tools like Fathom to record and transcribe client meetings, then connect it with Zapier and Notion to organize your commitments and follow-ups. This dramatically improves client service and helps you stay on top of promises.Automate your content repurposing - Instead of manually editing content for different platforms, use AI tools like CapCut or Descript to automatically extract clips from longer videos or podcasts. Turn one piece of content into many with minimal additional effort to maximize your visibility.Remember - the goal isn't to use AI to avoid building your personal brand or being visible. The real power comes from using these tools to amplify your expertise, reach more people, and deliver better results for your clients by working smarter, not har----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools.As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed by the process or battling imposter syndrome, many of us keep our book ideas tucked away for years. Anita shared how her clients typically spend 9-12 months crafting their books—far from the "write a book in a weekend" myth—and how a well-crafted book can generate leads and opportunities for years to come.What I found most valuable was Anita's approach to entrepreneurship through her own book, "Becoming the Minimalist Entrepreneur." Her philosophy of clarifying, simplifying, and focusing your business resonated deeply with my observations from hundreds of podcast interviews—true success rarely comes from complexity.🔑 Key Takeaways:1 - Clarify, simplify, and focus your business approach. We often complicate our businesses unnecessarily. Instead of trying to do everything, get crystal clear on what you do, who you serve, and how you serve them. When you do something twice, it's part of a process—document it and refine it.2 - Learn to work inside your comfort zone first. Rather than constantly pushing beyond your comfort zone, perfect your processes and systems within it. Create consistency in how you deliver your services before expanding outward. This creates a solid foundation for sustainable growth.3 - Make yourself strategically unavailable. Block time away from client calls to think, create, and recharge. Anita blocks one day each week, one week each month, and the last two months of each year—creating both mental space and increased demand for her services.If you're considering writing a book to enhance your leadership brand, remember that nobody else has your unique stories and perspective. Your experiences and insights matter, and the right book can open doors for years to come.About AnitaEntrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it. Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago. Since then, she has started two companies (one a partnership), written nine books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast. Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities. As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program. She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today.Anita's Website : https://writeyourlife.net/Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World."If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise.Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage.🔑 Key TakeawaysCompetency doesn't create conversations - In an AI world where perfect intelligence is becoming abundant and nearly free, being merely competent puts you at risk. To thrive, you must find ways to ignite uniquely human "fireworks" that create emotional connections your audience wants to talk about.Break the "pandemic of dull" - Every industry has institutionalized boringness through fear, tradition, or perceived risk. Identify where you can thoughtfully break taboos or challenge norms "for good reason" to create content that matters. Remember: audacity doesn't have to be loud or expensive - it just has to make a difference.Build a fear-free environment - Whether leading a team or running your own business, systematically dismantle the fear that prevents bold ideas. Start with small experiments that build credibility, then leverage those wins to create more audacious work. Today's digital tools make testing bold ideas cheaper and less risky than ever before.I'm recommending Mark's book "Audacious" as essential reading for anyone building a personal brand or expert business. It's filled with examples from creative geniuses who've found ways to rise above the noise while staying true to their authentic selves.Remember: "The most human company wins." In every touchpoint with your audience, look for opportunities to show your face, heart, smile, passion, and compassion.🚀 Three Action Steps from MarkInvest in your personal brand - Working on your personal brand is like investing in an insurance policy for your career. It's your only sustainable competitive advantage. When you're known and your competitors aren't, more doors open, more calls get returned, and more opportunities come your way.Remember: "The most human company wins" - In every customer touchpoint, look for ways to make it more human. Show your face, heart, smile, passion, and compassion in every interaction - from text messages to complaints, from sales meetings to your website. This is especially crucial in the age of AI.Explore "Audacious" - As Mark shared, this book provides a framework to help you transcend the noise. It collects wisdom from some of the world's greatest creative minds on how humans can thrive in an AI marketing world. The book even features an interactive QR code cover that changes each time you scan it!Find Mark at BusinessesGrow.com where you can explore his blog, podcast, and his new book ----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.