Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives. The Insider Recipe for Video Success, with Ben Amos
If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver.
Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset.
🎯 Key Takeaways:
Start with OpusClip: Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session.
Implement tiered distribution: Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach.
Focus on serving one person: Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters.
📚 Resources Mentioned:
Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon)
Free chapter: engagevideomarketing.com/freechapter
OpusClip for video repurposing
Connect with Ben:
LinkedIn: Ben Amos
Instagram: @engage_ben
Website: engagevideomarketing.com
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