Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives. 'Becoming in Public' - How to Share Your Evolution Without Oversharing, with Renee Frojo
Building a personal brand isn't just about posting content - it's about creating genuine connections that drive referrals, opportunities, and business growth. Whether you're a consultant, coach, or executive, the stories you tell become the raw materials for how people remember and refer you.
In this conversation with brand storyteller Renee Frojo, we explore three critical areas that separate memorable personal brands from forgettable ones:
🎯 The Big Story Framework - Moving beyond the single "signature story" to develop your ownable premise. Renee walks through her process of identifying cultural tensions in your industry and finding the intersection with your unique approach. We practice this live, demonstrating how to dig deeper than surface-level professional achievements to uncover the real transformation stories that connect.
🔄 From Authenticity to Self-Awareness - Why "being authentic" has become problematic advice that leads to oversharing and trauma dumping. Instead, we discuss the concept of "becoming in public" - allowing your audience to witness your evolution and thought process without crossing into inappropriate territory. The goal shifts from showing everything to showing up with intentional self-awareness.
📚 The Daily Story Collection System - How to never run out of content by developing what Renee calls "narrative intuition." Everything becomes potential content when you learn to spot the moments of change, the shifts in perspective, and the connexions between daily experiences and bigger business lessons.
Three Actions You Can Take:
📖 Read "The Human Brand" by Susan Fisk - Learn the warmth + competence formula that creates instant credibility and trust in all your communications.
🎧 Listen to "How Stories Happen" podcast by Jay Akunzo - Study how excellent communicators break down their most effective stories and develop your own premise.
✍️ Start "Homework for Life" practice - Spend 5 minutes daily noting what made you feel something today. Ask: what was the moment of change? This becomes your endless database of story material.
https://www.reneelynnfrojo.com/
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