Making It with Jon Davids 156 - Chocolate Mogul | “We’ve sold 47 million bars and we’re just warming up” | Jake Karls, Mid-Day Squares
Dec 3, 2024
Join Jake Karls, co-founder of Mid-Day Squares, a booming chocolate brand that reached $30 million in revenue, as he shares his journey from a small Montreal deli to a national sensation. He discusses the power of authentic storytelling in building consumer trust and the challenges faced in manufacturing and financial hurdles. Jake emphasizes the importance of resilience and strategic partnerships, revealing how innovative marketing and a focus on clean ingredients transformed their snack into a cultural phenomenon.
AI Snips
Chapters
Transcript
Episode notes
From Condo to Factory
- Mid-Day Squares started in a condo kitchen, making 50 bars daily.
- Now they produce 90,000+ bars daily in their Montreal factory and sell in 9,000+ stores across North America.
Strategic Expansion
- Use a systematic, regional approach for expansion, similar to Facebook's college-by-college strategy.
- Focus on building a strong presence in one area before moving to the next.
Building a Brand
- Building a strong product based on market data and consumer demand is crucial.
- Sharing the journey, including successes and failures, helps build community and attract retailers and investors.