From Deli to National Brand: The Journey of Midday Squares

This chapter narrates the evolution of a snack brand that transitioned from a small Montreal deli to a nationwide sensation through strategic regional expansion and high-profile retail partnerships. It emphasizes the significance of storytelling, authenticity, and personal branding in building consumer connections and fostering trust with retailers. The chapter also highlights the innovative marketing strategies employed by the brand, focusing on community engagement and content creation to transform their product into a cultural phenomenon.