Jake Karls

Jake Karls, co-founder of Midday Squares, shares insights on the art of storytelling in marketing. He discusses the importance of emotional connections with customers and how platforms like TikTok and Instagram play a vital role in engaging audiences. Jake emphasizes that authentic engagement trumps follower count and that businesses should focus on clear vision in their content. He also highlights how a structured media team and genuine interactions can amplify sales and brand loyalty, making storytelling a powerful tool for any business.

Join Jake Karls, co-founder of Mid-Day Squares, a booming chocolate brand that reached $30 million in revenue, as he shares his journey from a small Montreal deli to a national sensation. He discusses the power of authentic storytelling in building consumer trust and the challenges faced in manufacturing and financial hurdles. Jake emphasizes the importance of resilience and strategic partnerships, revealing how innovative marketing and a focus on clean ingredients transformed their snack into a cultural phenomenon.

Jake Karls, co-fondateur de Mid-Day Squares, une révolution dans l'industrie du chocolat, partage son parcours fascinant. Il évoque l'importance de la thérapie en affaires, décrivant comment elle a transformé sa vie et ses partenariats. Jake aborde le scandale avec Hershey, l'authenticité en branding, et les défis de l'entrepreneuriat familial. Il raconte également les réussites d'un roadshow chez Costco et la nécessité de l'innovation dans son entreprise. Une discussion enrichissante, pleine de passion et d'authenticité!