Jake Karls

Jake Karls, co-founder of Mid-Day Squares, shares his journey in building a successful chocolate brand from a humble kitchen operation to a thriving business. He discusses the power of authentic storytelling and community engagement in marketing. Jake opens up about manufacturing hurdles and the impact of rising cocoa prices, emphasizing resilience and innovation. He also touches on the importance of vulnerability in entrepreneurship and how embracing one's journey can strengthen connections. Get ready to explore the delicious world of snacking innovation!

Jake Karls, co-founder of Midday Squares, shares insights on the art of storytelling in marketing. He discusses the importance of emotional connections with customers and how platforms like TikTok and Instagram play a vital role in engaging audiences. Jake emphasizes that authentic engagement trumps follower count and that businesses should focus on clear vision in their content. He also highlights how a structured media team and genuine interactions can amplify sales and brand loyalty, making storytelling a powerful tool for any business.

Join Jake Karls, co-founder of Mid-Day Squares, a booming chocolate brand that reached $30 million in revenue, as he shares his journey from a small Montreal deli to a national sensation. He discusses the power of authentic storytelling in building consumer trust and the challenges faced in manufacturing and financial hurdles. Jake emphasizes the importance of resilience and strategic partnerships, revealing how innovative marketing and a focus on clean ingredients transformed their snack into a cultural phenomenon.