

How Midday Squares Built A Production Team For The Best TikTok Content | Interview with Jake Karls
Dec 24, 2023
Jake Karls, co-founder of Midday Squares, shares insights on the art of storytelling in marketing. He discusses the importance of emotional connections with customers and how platforms like TikTok and Instagram play a vital role in engaging audiences. Jake emphasizes that authentic engagement trumps follower count and that businesses should focus on clear vision in their content. He also highlights how a structured media team and genuine interactions can amplify sales and brand loyalty, making storytelling a powerful tool for any business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 1min
Storytelling in Chocolate Marketing
01:27 • 14min
Leveraging Influencers and Authentic Engagement for Brand Growth
15:03 • 2min
The Power of Storytelling in Sales
16:50 • 5min
The Importance of Engagement Over Follower Count in Social Media Growth
22:02 • 2min
The Importance of Authenticity and Engagement in Content Creation
23:42 • 3min