How Midday Squares Built A Production Team For The Best TikTok Content | Interview with Jake Karls
As A Creator - Interviews with Content Creators
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Storytelling in Chocolate Marketing
This chapter delves into a chocolate bar company's innovative approach to storytelling as a marketing strategy. It highlights how they utilize social media, particularly Instagram and TikTok, to foster emotional connections with their audience through engaging content and behind-the-scenes insights. The discussion also covers the strategic decisions made in content creation, the importance of authenticity, and the goal of scaling the brand's revenue while building a loyal customer community.
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